Senior Manager, Engagement Strategy
4 weeks ago
PLEASE NOTE: Candidates for this role must be able to work out of our Philadelphia, New York, or Chicago offices.
Strategy is a multi-disciplinary team of Creative, Social, Engagement Experience Strategy experts, unified by a shared ambition to design experiences that move people.
How does Engagement Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Engagement Strategy team ultimately defines how patients & HCPs engage with the brand – How it solves patient’s problems and how it supports them into the future – providing a vision and guiding system for integrated and innovative campaigns and works closely with Planning, Media and Tech to make it happen.
To further accelerate this ambition, we are looking for an outstanding Senior Manager, Engagement Strategy – someone who champions a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.
The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren’t linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.
Sound like you? Read on.
What you’ll do:
Senior Manager, Engagement Strategy, your curiosity around data, media and marketing essential to helping clients build sticky experiences across their channel eco-system.
Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:
Partnering digital strategy leads and analytics team to uncover patient behaviors and insights that inspire bold ideas to drive overall engagement.
Learn and apply deep channel knowledge across multiple channels to help create bespoke experiences for patients to make informed health decisions.
Collab with media, social and data teams to develop insights that help drive key business objectives.
Building long-lasting client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact
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