Vice President Retail Sales

3 weeks ago

Maumee Ohio, United States Therma-Tru Full time
Job Description

This role will report directly to SVP, Sales and serve as a member of the Executive Leadership Team for the Outdoors Business Unit.

Senior leadership role responsible for managing over $525M of sales across the U.S. and Canada Retail Channel.  Provide leadership & direction to approximately 65 sales professionals both in Account Management and Field Sales distributed across the US and Canada. This role is responsible for driving profitable growth & share gains for the entire Outdoors Business Unit product portfolio.

YOUR ROLE

As a member of the Outdoors Leadership Team (OLT) this is a key role contributing to the development of the 3 year business strategy including organic & inorganic growth, business improvement & organizational excellence. 

Develops, implements and adjusts strategies to optimize revenue profitability and market share for the retail channel.  Develops awareness for the customer’s product needs and maintains or enhances customer relations.

Champions a clear channel of communication and coordination with functional counterparts – wholesale team, category management, channel marketing, finance, operations, human resources, etc.

Develop and execute a robust go-to-market strategy – right products, right price, right location(s)/customer(s); lead development of promotion strategy.

Lead the remote sales team to ensure the successful achievement of sales, profit and market share objectives.  Other KPI’s include shelf share, forecast accuracy, new product performance vs. forecast, variable CM%, etc. 

Define, develop and manage the implementation of sales, distribution & pricing strategies, operating plans and incentive programs (customer & associate) for our Retail channel and team.

Champion collaboration, inclusion and leverage between sales & marketing for all key customer line reviews and other events

Build & champion Outdoors’ value proposition to customers (including Brand, service, differentiation, etc.) and leverage for price, margin and/or volume advantage.

Active leader in Product planning, life-cycle management and NPD process.  Champion the voice of the customer.

Develop and implement annual account plans for all key accounts and manage effective top to top relationships with key retail accounts. 

Regularly evaluate organizational capabilities and gaps to ensure sustainable long-term growth of the retail channel.

Maintain knowledge of competitor products, marketing programs and industry trends.

Cultivate and foster an environment of high performance through performance management, associate development, career progression and rewards and recognition that drive a culture of excellence and collaboration.

Ensure achievement of financial objectives

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