Senior Associate, Analytics

4 weeks ago

New York County New York, United States Heartbeat Full time
Job Description

How you’ll strengthen the team:

Our team is looking for someone who is not only passionate about, and comfortable with, working with large sets of data – but also someone who gets excited about finding meaning within that data to successfully transform our client’s business and marketing challenges. Beyond that, here’s how you’ll make your mark:

Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards (developed within Tableau)

Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes

Manage and integrate data from a wide variety of sources, including (but not limited to) Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM

How you’ll grow with us:

Senior Associate, Analytics is where you’ll start, but we’re always planning for where you’ll go. Our Senior Analytics Associates are all expected to hone skills that will help build on their careers. Those skills include:

Work closely with internal (Analytics, Client Service, Strategy, Creative, Media, UX) and external (AOR, 3rd Party vendors, client analytics department) partners to develop disruptive customer insights and recommendations based on learnings from the data.

Develop & maintain detailed documentation of deliverables

Serve as the subject matter expert for the context of the data

Be responsible for ongoing web analytics implementation & QA utilizing tools such as Google Analytics, Adobe Analytics, and Google Tag Manager

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