Customer Data Platform Manager
3 weeks ago
Skechers is seeking a Customer Data Platform (CDP) Manager to join the Digital Team. The CDP Manager is responsible for managing the data structure, ingesting requirements with a cross-functional team and supporting all related activation requirements. This role fully supports the digital marketing efforts to grow and engage the Skechers customer base, at a global scale.
Essential Job Results
CDP Roadmap: Serve as a subject matter expert on the CDP, including training, enablement and building/maintaining technology roadmap including architecture and vendor management.
Business Partnership: Organize & facilitate requirement capture workshops with business stakeholders for omni-channel customer engagement strategy.
Maintain internal stakeholder relationships, serving as the primary go-to partner.
Attribute, Audience & Activation Management: Oversee the creation of new attributes, building of campaign audiences in CDP, setup of audience journeys, review with stakeholders and activate the audiences across marketing channels.
Build to scale: Partner with IT & Ops to build new integration endpoints with clearly articulated user stories, roadmap and implementation plans.
Build proofs-of-concept (POC) for potential new solutions and technologies by partnering with technology teams.
Enablement & improve Productivity: Train and support marketing stakeholders on using our CDP (domestic and international teams).
Be an advocate within the organization by presenting and socializing the current and new capabilities being built and how they can unlock growth opportunities for different functions within the organization.
Project Management: Work closely with cross-functional leaders to ensure project & timelines are aligned with GTM strategic goals and overall data & analytics strategy.
Supervisory Responsibilities
No
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