Senior Copywriter

Job Description

Job Responsibilities:

As Senior Writer, you’ll be crafting and executing creative concepts for a diverse client base’s blogs, articles, videos, infographics, social media, email marketing campaigns, and more. The Senior Content Writer will be instrumental in developing content strategies tailored to brands across various industries, while closely collaborating with the account team to write, assign, edit, and publish content that meets client objectives and aligns with both the client’s and our content guidelines. The Senior writer will immerse themselves into the client’s brand and product offerings to become the team’s go-to subject matter expert.

A Senior Writer should have a strong background in editing and writing digital media, be able to present innovative ideas to clients, and write and edit exciting stories across digital and social media platforms.

Day-to-day responsibilities include:

Brainstorming, creating, and managing editorial development from pitch to final story

Generating compelling creative pitches tailored to clients and collaborate closely with account management, project managers, and XD teams to brainstorm new content implementation ideas that align with client goals

Developing, writing, and delivering persuasive copy to appear on various clients’ content channels, including, but not limited to: blogs, articles, videos, infographics, social media, email marketing campaigns, and more

Recruiting and onboarding freelance writers

Auditing content using competitor analysis, marketplace knowledge, and internal data

Ensuring all copy produced meets our style guide, SEO goals, and editorial standards

Managing editorial/content calendar

Measuring traffic and performing analysis to improve KPIs

Actively participating in day-to-day team meetings, trainings, and project priorities, sharing responsibilities, new ideas, and feedback with team members

Working with cross-functional teams to help develop and drive content forward

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