Sales Planner

3 weeks ago

Birmingham Michigan, United States NBCUniversal Full time
Job Description

The Sales Planner is primarily responsible for the development of strategic One Platform Proposals.

Duties and Responsibilities

Proposal Creation:

Liaise with One Platform Sales/Marketing partners to ensure all contractual obligations are met

Lead in the creation of One Platform Sales proposals for incoming RFP’s that meet advertiser and category objectives

Address client needs while highlighting the value and capabilities of the One Platform sales strategy

Build One Platform linear media plans and schedule units based on inventory avails across the linear portfolio

Build Digital Cflight plans across ELG, Hispanic, News & Broadcast

Prepare and revise One Platform Upfront & Scatter sales plans that maximize the use of inventory across the portfolio while fulfilling agency/client requirements

Collaborate and brainstorm with Agency Partnerships, Client Partnerships, the Account Executive and Strategic Planning management in the creation of proactive and strategic proposals

Ensure One Platform media plans include accurate pricing, approved marketing products, and available inventory while adhering to the business process to ensure optimal delivery performance

Complete additional projects as directed by Strategic Planning and Ad Sales Finance management

Coordinate with Sales and Marketing to build out One Platform sponsorship plans

Coordinate with CFS group to establish credit clearance process and non-media billing procedures when applicable

Proposal Maintenance:

Work closely with Sales and Strategic Planning to manage and process all cancellation options and expansion options, and generate revised media plans and flow charts to reflect all changes

Work closely with Inventory Managers, Com Ops & Marketing to coordinate plan approvals

 Client Service:

Develop strong understanding of our One Platform products and solutions for advertisers

Assist in the creation of effective go to market tools for the sales team

Establish relationships with agency and advertiser partners

Respond to Sales requests about inventory, ad products, creative specifications, and research

Liaise with Sales, Strategic Planning, Ad Sales Finance, Commercial Ops, and Marketing to ensure sold schedules run

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