Digital Marketing Coordinator – Lead Generation

2 weeks ago


Bedford Ohio, United States Great Day Improvements: A Family of Brands Full time
Overview:
Universal Windows Direct - Digital Marketing Coordinator – Lead Generation

 

Universal Windows Direct is seeking a Digital Marketing - Strategic Partnerships Coordinator to join our rapidly growing digital marketing team. The Strategic Partnerships Coordinator is responsible for managing the day-to day-activities related to paid lead generation with Third Party Vendors.

 

The Digital Marketing Coordinator - Strategic Partnerships will serve as a key liaison between the Digital Marketing department, Third Party Lead Vendors, the Call Center, and Sales to understand the lead demand based on capacity. Creating plans for fulfilling said demand using paid lead channels and optimizing the efficiency and efficacy of said channels based on KPIs.

 

Additionally, the Coordinator will act as an account manager working with the third-party agencies contracted to perform third-party lead aggregation/ingestion. Providing Disposition and Performance reports as part of the campaign’s optimization process.

 

Finally, the Coordinator must have a detailed-oriented approach to spend and yield management, consistently and frequently tracking and reporting on all financial metrics related to their activities:

Responsibilities:
Manage the day-to-day of the campaigns with third-party lead vendors.

Meet and exceed paid lead generation goals – including volume, costs, and quality.

Forecast, measure, analyze and report on the impact of demand creation activities on Call Center capacity models and sales targets.

Continuously evaluate the performance and ROI of campaigns and third-party lead sources, adjusting demand tactics and strategy accordingly.

Manage vendor budgets.

Work closely with management to evaluate the campaigns KPIs and made decisions to improve performance and reach the set goals.

Ensure a highly productive relationship with all parties, driving strong alignment on campaign strategy, campaign timing and plans, as well as lead quantity and quality objectives.

Manage the campaigns by monitoring the campaigns KPIs and adjusting the campaigns’ attributes such us monthly/daily cap, demographics, and budget to ensure the goals are met.

Generate Disposition and Performance Reports.

Find and implement solutions to improve lead quality and performance.

Qualifications:
Bachelor’s degree in Marketing or related field.

2+ years’ experience in marketing

Experience working with Third Party Lead Vendors such as HomeAdvisor/Angi, Modernize, Porch, or similar platforms

CRM experience

Highly proficient in Excel

Excellent presentation and communication skills are required

Strong analytical skills and ability to solve problems in a structured manner and think critically with data.

Driven, dynamic, flexible, hard-working, and detail oriented.

 

UWD is an Equal Employment Opportunity Employer

#INDUWDC

 



  • Bedford, Ohio, United States Great Day Improvements: A Family of Brands Full time

    Overview: Universal Windows Direct - Digital Marketing Specialist   The Digital Marketing Specialist role provides an outstanding opportunity to have a direct impact on the experience of customers and public perception of both Universal Windows Direct and The Bath Authority. This role will generate leads through prior customer outreach via email and SMS...


  • Mentor, Ohio, United States Avery Dennison Full time

    Job Description Avery Dennison Materials Group, is seeking a savvy digital marketer to join the Marketing Communications team as a Senior Digital Marketing Specialist to lead the day-to-day operations of the Label and Packaging Materials public website and digital marketing programs. With the goal of improving the customer experience across our digital...


  • Bedford, United States Great Day Improvements: A Family of Brands Full time

    Overview: Universal Windows Direct - Digital Marketing Specialist The Digital Marketing Specialist role provides an outstanding opportunity to have a direct impact on the experience of customers and public perception of both Universal Windows Direct and The Bath Authority. This role will generate leads through prior customer outreach via email and SMS and...


  • Richfield, Ohio, United States Foundations Worldwide Full time

    Foundations Worldwide, Inc is a rapidly growing, Ohio-based, children’s product company. Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking an entrepreneurial-minded Digital Marketing...


  • Bedford, United States True Digital Communications Full time

    Content Marketing Specialist - Open Position Bedford Heights, Ohio Full-Time True Digital Communications is looking for a full-time Content Marketing Specialist to support clients and our internal team in the planning, delivery, monitoring, and optimization of content marketing programs. At True, Content Marketing Specialists are responsible for serving as...


  • New Bedford, United States COASTAL REALTY Full time

    Job DescriptionJob Description Join Our Team as a Real Estate Marketing Coordinator! Are you passionate about real estate and digital marketing? We're seeking a talented individual to join our team as a Real Estate Marketing Coordinator!As a Real Estate Marketing Coordinator, you'll play a pivotal role in enhancing the online presence of our group of...

  • Marketing Coordinator

    3 weeks ago


    Cincinnati, Ohio, United States Anvl Full time

    At Anvl, we are dedicated to delivering innovative solutions that empower the deskless workforce. Our products are used by leading companies around the world to improve safety, productivity, and operational efficiency. We are looking for a talented Marketing Coordinator to join our team. In this role, you will support our marketing efforts and help drive...


  • Bedford, United States 1-Stop Design Shop, Inc. Full time

    Job DescriptionJob DescriptionJob SummaryWe are seeking a Digital Marketing Specialist to join our team! The ideal candidate should have at least 2-5 years of experience in Digital Marketing including SEO/SEM, marketing database, email, social media and advertising campaigns within multiple channels (Google, Facebook and others). With a proven track record...


  • Bedford, United States 1-Stop Design Shop Full time

    Benefits: Competitive salary Flexible schedule Opportunity for advancement Paid time off Training & development Job Summary We are seeking a Digital Marketing Specialist to join our team! The ideal candidate should have at least 2-5 years of experience in Digital Marketing including SEO/SEM, marketing database, email, social media and advertising campaigns...


  • Bedford, United States 1-Stop Design Shop, Inc. Full time

    Job DescriptionJob DescriptionBenefits:Competitive salaryFlexible scheduleOpportunity for advancementPaid time offTraining & developmentJob SummaryWe are seeking a Digital Marketing Specialist to join our team! The ideal candidate should have at least 2-5 years of experience in Digital Marketing including SEO/SEM, marketing database, email, social media and...


  • Bedford, United States 1-Stop Design Shop, Inc. Full time

    **Benefits**: - Competitive salary - Flexible schedule - Opportunity for advancement - Paid time off - Training & development **Job Summary** **Responsibilities** - Develop and execute effective local SEO strategies for small business websites, including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy. -...

  • Marketing Coordinator

    3 weeks ago


    Dayton, Ohio, United States Dayton Freight Full time

    Overview: Stable and growing organization Competitive weekly pay Professional, positive and people-centered work environment Modern facilities  Comprehensive benefits package: Health, Dental, Vision, AD&D, 401(k), etc. Paid holidays (8); paid vacation and personal days  Responsibilities: Marketing Coordinators are responsible for planning, writing...


  • Bedford, United States WilsonHCG Full time

    Senior Global Marketing ManagerThe Senior Marketing Manager is responsible for supporting the development of and executing strategic marketing plans that raise awareness and drive revenue growth across 3 market segments and partner channels in conjunction with the individual business managers, and sales and marketing leadership. The role is a mix of...


  • Bedford, United States WilsonHCG Full time

    Senior Global Marketing Manager The Senior Marketing Manager is responsible for supporting the development of and executing strategic marketing plans that raise awareness and drive revenue growth across 3 market segments and partner channels in conjunction with the individual business managers, and sales and marketing leadership. The role is a mix of...


  • Bedford, United States Concord Group Insurance Full time

    Job DescriptionJob DescriptionDescriptionIn this hands-on role, our Marketing & Communications Manager works cross-functionally with various departments, including Sales, Human Resources and Executive to market the Company’s products, services and culture to both external and internal constituencies. Our Manager works in close collaboration with our...


  • New Bedford, United States YMCA Southcoast Full time

    Job DescriptionJob DescriptionPosition Summary:The Marketing Coordinator will assist in the planning, management, and execution of communications, electronic and print media related to membership and Annual Campaign efforts. Some design responsibilities will apply.Essential Functions:-Design, update, and produce in-house marketing materials. This may vary...


  • Dayton, Ohio, United States Resonetics Full time

    Overview: The Marketing Communications Specialist is responsible for planning, executing, and optimizing external and internal marketing campaigns and initiatives. They will collaborate with the other members of the marketing team, external vendors, and Resonetics employees to drive brand awareness, engagement, and revenue growth. They will work to execute...

  • Marketing Manager

    3 weeks ago


    Cincinnati, Ohio, United States ITW Evercoat Full time

    Job Description In coordination with the Strategic Marketing Director, lead a team to define, develop and execute comprehensive marketing plans for the Global Body Repair division. Be the storyteller for the brand and the new products that you and your team bring to the market.  Collaborate with the Innovation and Product Management team and bring new...

  • Marketing Associate

    3 weeks ago


    Hiram, Ohio, United States Luxium Solutions, LLC Full time

    Luxium Solutions is seeking a driven and creative Marketing Associate to join our team. As a Marketing Associate, you will work closely with the Marketing Manager in executing marketing strategies and initiatives to promote Luxium Solutions and its products. The ideal candidate is a passionate marketer with excellent communication skills and a strong...


  • Richfield, Ohio, United States Foundations Worldwide Full time

    Foundations Worldwide, Inc is an Ohio-based, rapidly growing, children’s product company. Encompassing four core brands, our growth strategy is centered around expanding our owned ecommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are rapidly evolving into a world class ecommerce organization...