Senior Account Director
2 weeks ago
The Senior Account Director has primary responsibility for Account Services activities for assigned clients, including developing and executing strategies to grow revenue that meets and exceeds assigned objectives, including client identification, development, and retention. This individual leads internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative multichannel pharmaceutical marketing communications initiatives, with heavy leaning toward digital initiatives. The Senior Account Director is expected to consistently provide excellent customer service, as well as to represent client needs and goals within the organization to ensure quality. In addition, the Senior Account Director is required to personally understand client challenges and lead internal and external core teams to conceptualize, design, and deliver novel solutions for clients’ needs in a manner consistent with the values and reputation of Synchrony. Accountabilities include assigned client relationship development and satisfaction, core team leadership, new business development, and overall strategy, development, and execution of assigned business.
Job Duties
Leadership/Management/Execution
Establish and lead cross-functional teams in concept and execution of all marketing activities, including a focus on digital and social media channels, for assigned client accounts
Monitor and manage assigned activities to ensure timely delivery of the highest-quality products and services within budget
Foster and develop collaboration between departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
Serve as primary client contact for assigned accounts, including day-to-day account management and issues resolution, providing exemplary customer service that represents corporate values
Keep client and product strategy to the forefront of all project discussions, both internal and external, and make related recommendations as needed
Review all material to ensure adherence to agreed client and product strategy
Work with internal team to ensure it is meeting its goals and objectives while adhering to corporate values
Oversee financial aspects of client relationship, including compliance to contract/agreements, statements of work, purchase orders, invoices, and receivables
Develop and defend client statements of work (SOW)/scope details with input from core team members involved in project execution
Develop strategic/creative briefs for all projects, obtaining client agreement, and clearly communicate vision and expectations to the core team
Oversee forecasting and reporting for all assigned client accounts
Ensure team compliance with client contracts, timelines, and budgets
Manage, mentor, and develop assigned agency personnel
Review all major deliverables to ensure quality standards and client expectations are met
Attend and lead aspects of weekly client status, new project kick-offs, and project debriefs post-completion
Attend client meetings, congresses, and communicate key learnings to team and client
Actively lead client presentations, selling and defending the agency's point of view
Business Development
Assist leadership with the design and implementation of strategies and cross-selling initiatives
Lead strategic and tactical planning initiatives for assigned accounts according to client-defined financial calendars to secure ongoing business
Ensure that existing client revenue goals are achieved
Lead assigned business development opportunities and initiatives required to increase revenue to meet and exceed company goals
Actively seek new business opportunities within current clients according to strategic goals and objectives
Lead teams and resources to create and submit RFPs and proposals for prospective/new clients
Provide Synchrony Group cross-selling, new business development, and revenue growth for both new and existing clients
Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field
Internal and External Relationships
Lead and support key internal committees pertaining to Account Services and new business development
Represent the organization in an appropriate manner
Be a positive force for enhancing the work culture, consensus-building, and internal communications
Facilitate communication between team members and clients necessary to maintain strong relationships and effective account management
Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
Keep senior management apprised of critical client concerns and opportunities
Keep senior management apprised of critical internal issues, concerns, and opportunities
Key Competencies
Effective leadership skills, with strong focus on account services, strategic pharmaceutical marketing, and businesses processes
High level of integrity, confidentiality, and accountability
Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
Ability to manage outcomes to win-win resolution
Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
Demonstrated ability to manage key constituent relationships
Able to identify key issues; creatively and strategically overcome challenges or obstacles
Effective attention to detail and a high degree of accuracy
Sound analytical thinking, planning, prioritization, and execution skills
Expert communicator both verbally and in writing
Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics
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