Digital Marketing Coordinator| CFG Bank Arena
Found in: Resume Library US A2 - 7 days ago
The Digital Marketing Coordinator will assist in developing, managing, and executing CFG Bank Arena’s social media and online/digital programs of all events and marketing initiatives. The position will serve as the lead social media representative and social voice of the arena and is responsible for strategic social media planning, creating, and posting all social content. The Digital Marketing Coordinator will build digital marketing campaigns, including email and social strategy. This role will also assist the Brand Manager in the creation of graphic design elements.
This role will pay a salary of $24.00 to $26.50.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Please post from today until April 5, 2024
Responsibilities:
Essential Duties & Responsibilities:
Serve as the day-to-day representative monitoring social media sites on an on-going, daily basis and engage in conversation across social channels with fans, artists, local media, etc. while building followers and engaging influencers through multiple social media channels.
Management of the content upload process as well as execution assets and writing effective copy for social channels.
Strategize and execute paid and organic social media campaigns, performing A/B testing, evaluating performance, and achieving ROI benchmarks. Analyze key metrics and tweak strategy as needed. Create and provide insightful reports to stakeholders.
Responsible for uploading and maintaining graphics rotation for Triple Play and Event Tracker as well as predicting, discussing, and implementing changes in flier frequencies as needed on a show-to-show basis.
Assist in creating basic venue graphics.
Maintain, design, update, and function of CFG Bank Arena App.
Assist Marketing Manager in monitoring the venue’s website and make basic edits and updates.
Assist Marketing Manager in e-mail campaigns and pulling statistics of each send.
Ideate and create engaging, fresh, and interesting content to grow CFG Bank Arena’s social footprint as well as utilizing social media to support and reach sales initiatives as directed by the Brand Manager.
Serve as on-site marketing department representative for designated events - duties may include social media tasks, serving as venue PR representative, media escorting, house photographer escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.
Create, brand, proof and maintain various venue communications resources including the arena’s asset and marketing kit, collateral materials, ads, digital advertising, signage, and various other pieces.
All other duties as assigned.
Qualifications:
Required Experience & Qualifications:
1 – 3 years of social media, communications, or copywriting work experience.
Bachelor’s degree in Communications, Marketing, Business Administration, Sales or equivalent combination of education and experience in the field.
Thorough understanding of paid search, paid social; experience in AdWords is a plus.
Excellent copywriting skills.
Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools.
Strong customer service skills.
Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity.
Must be well versed in all major platforms and stay current on emerging trends and updates.
Keen knowledge of all Microsoft office applications and WordPress for web.
Highly organized, resourceful, quick learner and able to handle multiple projects simultaneously.
Ability to work a flexible schedule including evenings, weekends, all events and holidays.
Must be adaptable with the ability to work under pressure to meet deadlines.
Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts.
A high degree of personal integrity and consistently put the interests of the organization first.
Must be a fierce communicator and cross-organizational collaborator.
Working Conditions:
Minimal Travel (
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