Regional Manager- Connecticut

Found in: Resume Library US A2 - 1 week ago


Norwalk Connecticut, United States Enthuse Marketing Full time
Job Description

This position must be based in the designated territory.

The Regional Manager is responsible for driving business and commercial performance for a portfolio of spirits brands across Connecticut.  This position will manage a team of Customer Development Specialists who are each responsible for driving brand and commercial initiatives for the DIAGEO spirits portfolio in target off-premise accounts. 

Reporting to the agency’s leadership team, the Regional Manager will develop solid, long-term partnerships with our client’s local counterparts and distributor network.  This role will work collaboratively with all parties to identify commercial and/or execution gaps within identified territories using data, and motivating teams to attain and surpass established goals.

Core Responsibilities/Activities:

Utilize depletion data to identify and set commercial goals in conjunction with DIAGEO performance leads

Hire, onboard, and provide personalized coaching and feedback to team members, empowering them to enhance performance and exceed goals

Lead by example, building and maintaining a team dynamic that provides the space for Specialists to thrive, contributing to both individual and team success

Lead by example to create a team dynamic that provides the space for Specialists to thrive, contributing to both individual and team success

Effectively pre-plan with team members to close gaps and execute trade programs

Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges

Communicate regularly with client counterpart and distributor network to align on market execution approaches

Travel and Work-Withs. Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges

Drive local team culture. Highlight team successes, drive support for local initiatives across the agency team and with local client and distributor partners

Budget Management. Manage personal and team budgets at state and individual level, including account support and T&E planning

Legal and Compliance Accountability. Enforce and monitor all legal and marketing code guidelines with direct reports

Identifies opportunities for growth through competitive, channel and/or consumer insights and presents intelligence to the team / greater organization and aid in the development of innovative programs and ideas. 

Cross Functional Leadership: 

Leverage the Agency network for cross channel training, education, and experiential (e.g., tequila dinners, launch events, etc.)

Leads key agency initiatives on behalf of designated team including: Brand/category knowledge and business skills training

Point of sale management

Brand and portfolio programming implementation

Brand, market, competitive and customer insight curation

Local reporting efforts

Leadership requests

What Success Looks Like: 

As a Regional Manager, you'll lead a remote sales team, spending three days per week in-market across the state

Your primary responsibility is to support and guide your team to achieve goals and drive commercial growth within the state

Delivery of program activities within the off-premise environment 

Positive 360º feedback from manager, direct reports, and client partners

Effectively communicate local progress and success stories to both agency and client stakeholders, ensuring transparency and comprehension of achievements within the state 

High rate of added value across territory (going over and above with our client partnership in the field)

High team retention rate/career advancement within agency network

The physical demands of this role require the following:

Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale

Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day


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