Content Designer

3 weeks ago

Atlanta Georgia, United States State Farm Full time
Overview:
We are not just offering a job but a meaningful career Come join our passionate team

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more

Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team

HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

HUB LOCATIONS: Dunwoody, GA

SPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities:
Do you crave innovation and want to work for a company that is the BEST at what they do in the industry? Does the opportunity to work remote and maintaining a work life balance appeal to you? Then we have the perfect job for you We are seeking software engineers who push the envelope and strive to create the best product possible.  This position will allow you to utilize different technologies, languages, and frameworks to drive solutions while working on inclusive teams that foster diversity of thought. You will be provided opportunities via in house training programs for upskilling to support your development and career goals

State Farm's Digital Experience area is looking for a rock star to shine as a Content Designer.  This role will provide an awesome opportunity to collaborate in a multi-disciplinary environment, write and develop content and content strategy as part of digital user experience, drive editorial quality for multiple product delivery teams, while adhering to digital standards and style guides to ensure design consistency across the enterprise.  As a Content Designer, you will work in a fast-paced agile environment and develop thorough knowledge of company products, services, marketing strategies, and company editorial standards/practices while working side by side with designers, copy writers, researchers, and product owners to develop the best products for our customers

Key Responsibilities:

Connect products to customers through innovative content

Develop solutions for content presentation, including content deliverables, workflow and maintenance

Analyze complex ideas and communicates them in a clear and concise manner to all target audiences

Create taxonomies and metadata frameworks for grouping and tagging content, adhering to Search Engine Optimization best practices

Establish and maintain an information and content architecture that is well organized and user friendly

Understand and implement user-centered design best practices

Develop creative concepts and write SEO-rich customer-facing content, including collaboration with the design team and revisions based on input from multiple parties

Ensure digital products provide up-to-date and comprehensive product/service information that is easily available to existing and potential customers

Develop creative concepts and write SEO-rich customer facing content, collaborating with and incorporating feedback from multiple parties throughout the process

Leverage knowledge of State Farm and financial services products, and department goals and strategy while creating content

Apply knowledge of copywriting techniques and standards, public relations and design.

Work under general direction on assignments of greater complexity and coordination

Qualifications:
Minimum of 2 years working as a content strategist level, strong professional history of architecting and providing content solutions, and a master’s degree or bachelor’s degree in English, Journalism, Technical Authoring or other content-focused degree.

Experience with UX writting and creating chatbot communications

Excellent communication, training, and presentation skill

Experience in multi-disciplinary team environment

Is able to work independently and receive minimal guidance

Possesses a working knowledge of copywriting techniques and standards, public relations, and design

Superior writing skills, as well as strong copy editing, proofreading and research skills

Understanding of legal regulations and filing requirements governing communications and content

Experience with information architecture, content management systems, digital asset management, and databases

Understands user-centered design practice

A writing sample/portfolio may be requested as part of the selection process.

#LI-LG1 

#LI-Hybrid

SFARM

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