SEO/PPC Specialist
Found in: Resume Library US A2 - 7 days ago
As an integral member of our marketing team, your contributions will be crucial in driving web traffic, elevating conversion rates, and achieving the ROI objectives for our diverse client base. Collaborating closely with cross-functional teams, you will ensure that both PPC and SEO efforts are harmoniously integrated with the overall marketing strategy, thereby maximizing the effectiveness of our digital campaigns.
Responsibilities:
Design, implement, and oversee both PPC and SEO campaigns, including keyword research, campaign setup, monitoring, optimization, content strategy, and technical SEO improvements.
Conduct thorough analysis of campaign performance data to continually refine and enhance campaign strategies.
Remain abreast of the latest trends, tools, and best practices in PPC, SEM, and SEO to steer successful marketing initiatives.
Collaborate with creative and content teams to ensure that ad copy, landing pages, and website content are optimized for both paid search success and organic search visibility.
Manage budgets efficiently, optimizing spend to maximize ROI and achieve key performance indicators (KPIs).
Offer comprehensive reports and insights to clients and internal stakeholders on the performance of PPC and SEO campaigns, recommending strategies for future marketing endeavors.
Execute A/B testing for PPC campaigns and SEO elements to optimize performance and improve conversion rates.
Ensure a seamless and synergistic approach to digital marketing by working in close coordination with the SEO team and other marketing functions.
About FatCat Strategies:
Located in Raleigh, FatCat Strategies is a full-service marketing agency with a specialization in serving home improvement companies. For over 15 years, we have been instrumental in helping our clients meet their marketing objectives while efficiently managing costs. Our enduring client relationships, typically extending years, allow our team members to witness the direct impact of their efforts on client success. FatCat Strategies is known for its casual, supportive culture, where everyone is committed to achieving marketing excellence and supporting each other’s professional growth. This is a full-time role requiring some on-site presence, thus necessitating residence in or near Raleigh, NC, with reliable transportation.
Requirements
A minimum of 3 years of experience in managing PPC campaigns and implementing SEO strategies across multiple platforms.
Deep understanding of Google Ads, Bing Ads, social media advertising platforms, and SEO best practices.
Demonstrated success in running PPC campaigns and enhancing SEO with a strong focus on ROI.
Strong analytical capabilities, able to parse data, discern trends, and make informed decisions.
Exceptional communication and presentation skills, capable of demystifying complex concepts for clients and colleagues alike.
Proficiency in PPC and SEO tools (e.g., SEMRush, Google Analytics) and Excel/Google Sheets.
Ability to thrive in a fast-paced setting and juggle various projects simultaneously.
Benefits
Group health insurance plan
Simple IRA + matching contributions
PTO + company holidays
A flexible schedule that includes some work-from-home options
Continuing education stipend
Performance-based bonuses
Salary Range: $60k-$80k, based on experience.
-
SEO/PPC Specialist
Found in: Appcast Linkedin GBL C2 - 3 days ago
Raleigh, United States FatCat Strategies, LLC Full timeWe are seeking an experienced PPC and SEO Specialist to expand our dynamic team of marketers at FatCat Strategies. This multifaceted role involves both the development and execution of sophisticated PPC campaigns across various digital platforms, such as Google Ads, Bing Ads, and social media, as well as enhancing our clients' organic search visibility...
-
SEO/PPC Specialist
7 days ago
Raleigh, United States FatCat Strategies Full timeJob DescriptionJob DescriptionWe are seeking an experienced PPC and SEO Specialist to expand our dynamic team of marketers at FatCat Strategies. This multifaceted role involves both the development and execution of sophisticated PPC campaigns across various digital platforms, such as Google Ads, Bing Ads, and social media, as well as enhancing our...
-
PPC Specialist
Found in: Resume Library US A2 - 7 days ago
Raleigh, North Carolina, United States FatCat Strategies Full timeWe are looking for an experienced PPC (Pay-Per-Click) Strategist to join our growing team of marketers. As an experienced PPC Strategist, you will be responsible for developing and implementing advanced PPC campaigns across various digital platforms, including Google Ads, Bing Ads, and social media platforms. Your role will be pivotal in driving traffic,...
-
PPC Specialist
2 weeks ago
Raleigh, United States FatCat Strategies Full timeJob DescriptionJob DescriptionWe are looking for an experienced PPC (Pay-Per-Click) Strategist to join our growing team of marketers.As an experienced PPC Strategist, you will be responsible for developing and implementing advanced PPC campaigns across various digital platforms, including Google Ads, Bing Ads, and social media platforms. Your role will be...
-
PPC Specialist
Found in: Appcast Linkedin GBL C2 - 3 days ago
Raleigh, United States FatCat Strategies, LLC Full timeWe are looking for an experienced PPC (Pay-Per-Click) Strategist to join our growing team of marketers.As an experienced PPC Strategist, you will be responsible for developing and implementing advanced PPC campaigns across various digital platforms, including Google Ads, Bing Ads, and social media platforms. Your role will be pivotal in driving traffic,...
-
PPC Specialist
2 weeks ago
Raleigh, United States FatCat Strategies Full timeJob DescriptionJob DescriptionWe are looking for an experienced PPC (Pay-Per-Click) Strategist to join our growing team of marketers.As an experienced PPC Strategist, you will be responsible for developing and implementing advanced PPC campaigns across various digital platforms, including Google Ads, Bing Ads, and social media platforms. Your role will be...
-
PPC Specialist
1 week ago
Raleigh, United States FatCat Strategies Full timeWe are looking for an experienced PPC (Pay-Per-Click) Strategist to join our growing team of marketers. As an experienced PPC Strategist, you will be responsible for developing and implementing advanced PPC campaigns across various digital platforms, including Google Ads, Bing Ads, and social media platforms. Your role will be pivotal in driving traffic,...
-
PPC Specialist
Found in: Resume Library US A2 - 7 days ago
Charlotte, North Carolina, United States Union Full timeUnion is a creative & performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. We’re looking for a PPC Specialist with proven experience in digital marketing using paid media. Preferred experience in the following platforms: Google...
-
Director of Marketing
1 week ago
Raleigh, United States Apogeebehavioralmedicine Full timeAs the Marketing Director, your position plays a critical role in shaping and executing comprehensive marketing, branding, and communication strategies that resonate with our company's mission and vision. You will oversee the annual marketing budget, ensuring cost-effectiveness and a robust return on investment for all initiatives. Leading the creation of...
-
Director of Marketing
1 day ago
Raleigh, United States CareerBuilder Full timeAs the Marketing Director, your position plays a critical role in shaping and executing comprehensive marketing, branding, and communication strategies that resonate with our company's mission and vision. You will oversee the annual marketing budget, ensuring cost-effectiveness and a robust return on investment for all initiatives. Leading the creation of...
-
Digital Marketing Strategist
Found in: Resume Library US A2 - 1 day ago
Columbia, South Carolina, United States Blanchard Machinery Company Full timeOverview: The Digital Marketing Strategist responsibilities include the execution of digital marketing campaigns including social media, websites, and digital advertising. Experience in general digital marketing best practices and how to implement marketing efforts in the digital landscape is a key requirement. This position reports directly to the Marketing...
-
Account Executive-CoalMarch
Found in: beBee jobs US - 2 weeks ago
Raleigh, North Carolina, United States WorkWave Full timeLove building relationships? Coalmarch by WorkWave is seeking an Account Executive to join our small but mighty team based in Raleigh, NC. Here at Coalmarch by WorkWave, you will work with a passionate, energetic, creative, supportive, hard-working team that's always willing to go above and beyond to help each other succeed. You'll think ahead of the curve...
-
Public Relations and Social Media Manager
7 days ago
Raleigh, United States RepSpark Full timeRepSpark, a rapidly growing SAAS B2B ecommerce software company based in Southern California, is hiring a full-time Public Relations and Social Media Manager to join the expanding Marketing team. In this role, you will be instrumental in promoting our SAAS B2B e-commerce platform for current and future customers, collaborating with stakeholders, clients,...
-
Marketing Specialist
Found in: Resume Library US A2 - 2 weeks ago
Charlotte, North Carolina, United States Hayward Industries Full timeOverview: Hayward Pool Products, a division of Hayward Industries, Inc. is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Headquartered in Charlotte, NC, Hayward designs, manufactures and markets a full line of residential and commercial...
-
Marketing Coordinator
Found in: Resume Library US A2 - 7 days ago
Columbia, South Carolina, United States Blanchard Machinery Company Full timeOverview: The Digital Marketing Coordinator is a dynamic role that supports the Digital Marketing Strategist in the execution and optimization of digital marketing initiatives to promote Blanchard Machinery's products and services. This position plays a key role in implementing marketing strategies through social media, email campaigns, SEO, and content...
-
Salesperson
7 days ago
North Augusta, United States Manpower Augusta Full timeJob DescriptionJob DescriptionKey Responsibilities:1. Plan, develop, and execute content marketing campaigns to promote our brand and products.2. Conduct thorough research on industry trends and customer preferences to create compelling content.3. Collaborate with cross-functional teams including marketing, design, and sales to create integrated content that...
-
Content Writer
6 days ago
Raleigh, United States TriMark Digital Full timeJob DescriptionJob DescriptionSalary: Calling all wordsmiths: We’re looking for a strategic content writer to join the team in support of our local client division. Our ideal candidate is a strong creative writer, thinker and doer with a firm grasp on customer-friendly language and content writing principles. You’ll work with strategists and specialist...
-
Content Writer
1 week ago
Raleigh, United States TriMark Digital Full timeJob DescriptionJob DescriptionSalary: Calling all wordsmiths: We’re looking for a strategic content writer to join the team in support of our local client division. Our ideal candidate is a strong creative writer, thinker and doer with a firm grasp on customer-friendly language and content writing principles. You’ll work with strategists and specialist...
