Senior Brand Strategist

2 weeks ago


Chicago Illinois, United States Razorfish Health Full time
Job Description

PLEASE NOTE: Candidates for this role must be able to work out of our Chicago, New York, or Philadelphia offices.

Strategy. This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to ask for or purchase a product, and continue doing so over the long term.  

 

A new role within Strategy exists for a senior level strategist, who can help our agency and brand teams demonstrate a deeper understanding of consumers through retrieval and analysis of quantitative and qualitative data on consumer insights, media usage, lifestyle habits, and health behaviors, and then translate those experiences into strategic recommendations for our clients. The Senior Strategist must: 

 

Be able to create and evaluate consumer research, both qual and quant. 

Be able to extract and develop insights from relevant data 

Understand how our targets interact with the media universe 

Be able to construct effective communications maps that define the target’s journey through the sales process 

Working with other strategists to develop comprehensive picture of target behavior 

Work with analytics and media monitoring sources (both competitive activity and customer activity) to analyze channel activities and results 

Additional Responsibilities include: 

Collaborating with the creative, account, and channel planning teams on brand and communications strategies 

Acting as the bridge between smart strategic thinking and great creative solutions 

Mining provocative insights that form the basis for creative strategies 

Developing inspiring creative briefs and briefings  

Assisting in new business pitches 

Participating in market research activities



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