Manager, Data and Analytics

1 month ago


Philadelphia Pennsylvania, United States Digitas Health Full time
Job Description

We’re searching for a Manager of Data & Analytics who can inspire teams to develop new paths for growth, while driving strategic thinking and economic insight across client engagements. You’ll improve budget and programs through disciplined analysis for the best possible return on marketing investment. You’ll also collaborate with creative, media, marketing and technology, building a strategy for the client. 

 

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

 

Your Impact:

Provide integrated marketing analytic solutions to improve client decision-making

Manage multiple external vendors, including online content management, data analysis, research tools, 3rd party ad server and offline letter shop, response and telemarketing vendors

Maintain functional expertise in areas like database marketing, integrated channel marketing, analytic tools and techniques, and other infrastructure

Offer direction to Analysts and Senior Analysts on all aspects of client deliverables

Track marketplace, technology and consumer demographic trends within multiple industries

Develop presentations to clients

Conduct primary and secondary research on market trends



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