Director, Commerce

1 month ago

New York County New York, United States Zenith Full time
Job Description

The Director, Commerce Media reports to the VP, Commerce and is responsible for driving thought leadership/shaping holistic commerce strategy to drive client's business, as well as overseeing the activation team responsible for bringing those strategies & plans to life in practice. This role is dedicated to Coty and will work on their portfolio of fragrance/makeup brands across both consumer beauty (Covergirl, Sally Hansen, Airspun, Rimmel, Adidas, Beckham, Vera Wang, Nautica, Jovan, etc.) and luxury (Burberry, Calvin Klein, Chloe, Gucci, Philosophy, Hugo Boss, Marc, Jacobs, Tiffany, Davidoff, etc.).

The Director will partner with clients & agency Omni/Brand teams to address ecommerce media landscape opportunities and threats to continue to bring forth new opportunities for growth. The Director works with client stakeholders & holistic agency strategy teams to develop strategy most effectively drive business results across all eCommerce and omni-channel Retail Media platforms including Amazon, Walmart, Target, Macys, Ulta, Walgreens, CVS, Sephora, etc. and platforms such as Skai, Profitero, The Trade Desk, Criteo, Epsilon Retail Media/Citrus Ads, etc. The Commerce Director is accountable for working with the team to ensure performance is hitting stated revenue, sales, and online goals, and will be key stakeholder for client + Publicis Commerce Team relationship. Proven excellence and experience in online retail digital media required. A background in shopper marketing is a plus.

You will be responsible for developing and implementing best practices across the Publicis Commerce team & serve as the connector across the agency and client teams re: commerce integration & initiatives. You will serve as the main point of contact for Publics Commerce across senior clients and act as a leader across the full agency team.

 

Role Objectives:

Manage growing eCommerce team in the planning and activation of campaigns across retail commerce space, including Amazon, Walmart, Target, Macys, Ulta, Walgreens, CVS, Sephora, etc. and platforms such as Skai, Profitero, The Trade Desk, Criteo, Epsilon Retail Media/Citrus Ads, etc.

Responsible for ongoing thought leadership and opportunities that will drive client business results

Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client's goals

Works closely with key retail partners to maintain optimal working relationship, and collaborates on new ways to drive client's business at that particular retailer

Responsible for and attending larger Business reviews (QBRs, Annual Planning, etc.) and owns process of working with team to consolidate and uplevel data delivery

Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments and recommending new

Responsible for overall activation strategy and driving best in-class ways of working

Billing and finance ownership including budget tracking, billing, team adheres to pacing and operations

Connected to inter-Publicis Groupe Commerce Practice, and responsible for distributing Groupe-level POVs, Industry materials, etc.

Work to sell through proprietary Commerce tools and tech

Support in any new business pitches and related work as required

Understanding of all relevant tools for reporting, analytics, and competitive analysis

Responsible for managing and coaching a team of 3+ varying levels below them

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