Content Marketing Coordinator

3 weeks ago


New Brunswick New Jersey, United States Middlesex County Full time
Overview:
The Office of Marketing is seeking a highly collaborative Content Marketing Coordinator to help develop, oversee and execute content for Marketing channels including social media accounts, e-newsletters, and event marketing. This position works under the direction of the Content Development Director for Middlesex County.

Responsibilities:
Creating, editing, optimizing, and strategizing the direction of the County’s content for Marketing channels with a focus on social media accounts, e-newsletters, event marketing

Coordinate with community partners and marketing liaisons across multiple County departments to obtain necessary information to create monthly social media content

Work closely with design and liaison teams to ensure that the content is engaging and consistent across all media channels

Researching current social media trends and bringing insights and recommendations to the team

Help manage the digital/social presence for Middlesex County

Attend some events out of office to capture photos, video and content for social media

Track analytics and performance on social media channels

Respond to comments and messages within social media channels

Ability to deliver creative content (text, image and video)

Qualifications:
Content Creation: Ability to create engaging and relevant content across various platforms, including writing, photography and video skills.

Social Media Management: Proficiency in managing social media accounts, including scheduling posts, monitoring engagement, and analyzing performance metrics.

Strategic Thinking: Capacity to develop and implement social media strategies aligned with organizational goals and target audience.

Required: High School Diploma, College degree preferred



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