Director, Precision
3 weeks ago
Overview:
The Director leads a team that drives strategic development and execution of the Spark campaigns across Display, Mobile, Native, and Video channels. The Director assists with planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The Director serves as the escalation point of contact for clients and internal teams and will work in close partnership with clients, media partners, strategy, and investment teams.
While providing senior-level thought leadership on audience strategies and campaign optimization, the Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. The Director assists all campaign activity and deliverables for the team, and facilitates the training and development of the team, as well as determines each Assistant Director’s assignments and bandwidth, distributing work as needed.
Role Objectives:
Assume accountability and ownership of campaign execution for assigned client accounts
Provide proactive and consistent communication with clients and liaise with strategy, planning, analytics, data architecture, etc. teams to run point on all digital activity
Galvanize, motivate, and inspire across the Agency media teams
Demonstrate collaborative, confident, and persuasive client management skills
Direct and assist with the daily workflow of all Spark Programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Understand and effectively communicate Spark Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Participate in forecasting exercises for senior management
Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
Adopt established account management standards and program management best practices
Train, mentor, and develop direct reports and team members
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