Sr. Marketing Manager, Zouk
2 weeks ago
Summary Statement:
The Sr. Marketing Manager to lead the development and execution of strategic marketing initiatives for our world-class nightlife venues. The ideal candidate will possess a strong understanding of the nightlife industry, exceptional leadership skills, and a proven track record of success in driving attendance and revenue through innovative marketing strategies and campaign.
Job Duties:
Primary Job Duties: – Includes but is not limited to:
Develop and implement strategic marketing plans to drive attendance and revenue for zouk group portfolio
Collaborate with internal teams and external partners to create compelling promotional campaigns, events, and activations that resonate with target audiences.
Manage advertising budgets and allocate resources effectively to maximize ROI.
Oversee the creation and distribution of marketing materials, including digital content, print collateral, and social media assets.
Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth and innovation.
Build and maintain relationships with key stakeholders, including artists, promoters, vendors, and media partners.
Lead a team of marketing professionals, providing guidance, mentorship, and support to drive performance and achieve business objectives.
Track and report on the effectiveness of marketing campaigns, using data-driven insights to optimize strategies and tactics.
Qualifications:
Qualifications: – Includes but is not limited to:
Ability to think critically and strategically, aligning marketing efforts with overall business goals and objectives to drive long-term success.
A strong understanding of brand development and management, with the skills to maintain brand consistency, integrity, and resonance in the highly competitive nightlife market.
Understanding of the nightlife and entertainment industry, staying abreast of current trends, competitor activities, and emerging technologies to stay ahead in the market.
Creativity and innovation in developing unique marketing campaigns and experiences that differentiate Resorts World Las Vegas from competitors and captivate the target audience.
Proficiency in planning and executing high-impact events, understanding the nuances of the nightlife industry and leveraging events to enhance brand visibility and engagement.
In-depth knowledge of digital marketing channels, including social media, email marketing, online advertising, and the ability to leverage these platforms effectively to reach and engage target audiences.
Competency in utilizing data analytics tools to measure marketing campaign performance, analyze customer behavior, and make informed decisions to optimize marketing strategies.
The ability to establish and manage strategic partnerships with influencers, artists, and brands, enhancing the overall appeal and reach of nightlife offerings.
Strong financial acumen to develop and manage marketing budgets effectively, ensuring optimal allocation of resources for maximum impact.
Ability to work varied shifts, including nights, weekends and holidays.
Minimum Education and Experience:
At least 3 years nightlife / day life marketing experience within hospitality or a related field.
At least 1 year experience in a supervisor/manger role.
Strong understanding of the Las Vegas nightlife scene and trends.
Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
Proficient in digital marketing tools and platforms, including social media, email marketing, and analytics.
Creative thinker with the ability to conceptualize and implement innovative marketing campaigns.
Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), Adobe Professional, and internet browser software.
Knowledge of print and print production process.
Preferred:
Bachelor’s Degree in in Marketing, Advertising, Communications or relevant field.
Previous experience working in a large, luxury resort setting.
Certificates, Licenses, Regulations:
Proof of eligibility to work in the United States
Ability to obtain the following:Alcohol Awareness Card
Nevada Gaming Registration
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