Marketing Strategist

Overview:

Working at Arkansas Federal Credit Union

 

 

 

 

Job Summary:  

Our marketing strategist will develop creative, targeting, channels, timing, and reporting for our marketing campaigns.

 

This position is hybrid eligible. Employee must live in the Little Rock Metropolitan area to commute to our West Little Rock headquarters.

Responsibilities:
 

Duties/Responsibilities:

Plan and implement marketing campaigns by choosing tactics, channel strategies, and timing through all elements of the marketing mix

Drive the timelines, budget, strategy, and cross channel alignment for campaigns

Develop and manage the go to market plans that drive consistency in our tone and message across all channels

Work with internal and external creative and media partners to deliver business objectives

Demonstrate great relationship building skills inside and outside our organization and look for growth opportunities

Integrate top insights around customer needs and tie those to offers and brand positioning communications

Create communication strategies to effectively reach target audiences

Demonstrate Arkansas Federal Credit Union’s core values and perform any other related job duties as required or assigned

Qualifications:
Required Skills/Abilities:

Solid understanding of the inner workings of marketing campaigns and the marketing mix

Great communication skills, both oral and written, using both in collaboration with partners, vendors, and internal stakeholders

Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment

Self-motivated with critical attention to detail, and open to feedback

Proficient in Microsoft Office 365 and Outlook. 

Preferred Skills/Abilities:

Experience with Asana is preferred but not required.

Education and Experience:

Bachelor's Degree in Marketing, Advertising, or other related field and five (5) years of professional experience in direct marketing strategy and reporting. Equivalent combinations of education and experience will be considered.

 

EEO Statement:
Arkansas Federal Credit Union is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

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