Product Manager, Wellness Products

Product Manager, Wellness Products

Work Mode: Hybrid

Location:  Hybrid - Kohler, WI

Opportunity

The Product Manager, Wellness Products will lead the portfolio strategy, product development and all marketing and business matters related to one of the new wellness categories. Kohler Wellness products are a new and innovative space, rapidly growing within Kohler Co. This individual would be responsible for the development and implementation of short- and long-term marketing plans, category lifecycle management, prioritizing and executing new product plans rooted in customer needs and new technologies to deliver unique and success go-to-market strategies. Cross-functional collaboration with brand marketing, product development functions, sourcing and partners is key to develop successful business strategies and execute strategic plans. This individual is passionate about wellness, highly entrepreneurial, a community connector, works well with ambiguity, demonstrates passion for the vision, and willing to do all it takes to win in a startup organization to develop, launch and expand the brand.

The ideal candidate will exhibit the following:

• Entrepreneurial with strong problem-solving and organizational skills
• A curious, customer focused approach
• High-level storytelling and presentation/communication skills
• Passion for innovation and data-driven decisions

More about the Wellness Products business:

The newly created Wellness Products business has been charged with becoming the premier Mind & Body Wellness provider for at home and professional spa sanctuaries.  The objective of this business is to not only grow an already wellness-centric product portfolio, but also create a clearly differentiated go to market strategy with a tailored angle to captivate the target audience with unforgettable showroom and digital destinations.  Applicants must be passionate about wellness and having expertise in the ever-growing market is a plus Given the startup nature of this business, applicants must possess a bias for action, an ability to continually assess with openness to pivoting as the market dynamic changes and must be team-oriented with a willingness to dive in and support with whatever is needed.  Prior start up experience is preferred.

Within the Wellness Products team, you will have the opportunity to work on the leading edge of innovation.  Opportunity is focused on temperature variation, harnessing the soothing power of water, and/or creating sensorial experiences.  Your mission is clear: to redefine wellness by working with products that that elevate, invigorate, and inspire.

Specific Responsibilities

• Serve as a brand ambassador.  Live and breathe delighting the customer throughout the customer journey, product development and lifecycle across all relevant channels.
• Lead marketing planning and execution to drive category growth, new product vitality and market share.
• Develop a complete understanding of the customer, industry, and competitive landscape including innovation, products, pricing, trends, and market share.
• Lead analysis to develop insights, formulate, test hypothesis and present recommendations.  Constantly evaluate market conditions, taking appropriate action to enhance ideal brand experience and competitive position.
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