Marketing Manager
4 days ago
00, United States
AppLab Systems, Inc
Full-time
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Job Title
: Marketing Manager
Location:
Remote
Experience:
8-12 Years
Key Responsibilities
- Lead and govern multi-channel marketing operations across Email, SMS, Direct Mail, Outbound Calling, and emerging channels.
- Define and implement channel standards, best practices, compliance frameworks, and performance KPIs.
- Manage consent, opt-out, DNC, TCPA, and related regulatory requirements.
- Partner with marketing, technology, analytics, compliance, and product teams to drive strategic initiatives.
- Support vendor integrations, API-based channel enhancements, and marketing technology optimization.
- Establish campaign and journey taxonomies to improve attribution and performance measurement. Required Skills
- Strong experience in Marketing Operations and Campaign Management.
- Expertise in multi-channel marketing and customer journey orchestration.
- Knowledge of TCPA, DNC, CAN-SPAM, consent management, and marketing compliance.
- Experience with marketing analytics, attribution, reporting, and KPI development.
- Exposure to CRM and Marketing Automation platforms.
- Excellent stakeholder management, communication, and problem-solving skills. Have a Great Day Warm Regards, Sania Wadhwa Technical Recruiter Contact Details: 609-755-5388 Email: sania@applabsystems.com 4365 Route 1 South,Suite 105 Princeton, NJ 08540 www.applabsystems.com
Location:
Remote
Experience:
8-12 Years
Key Responsibilities
- Lead and govern multi-channel marketing operations across Email, SMS, Direct Mail, Outbound Calling, and emerging channels.
- Define and implement channel standards, best practices, compliance frameworks, and performance KPIs.
- Manage consent, opt-out, DNC, TCPA, and related regulatory requirements.
- Partner with marketing, technology, analytics, compliance, and product teams to drive strategic initiatives.
- Support vendor integrations, API-based channel enhancements, and marketing technology optimization.
- Establish campaign and journey taxonomies to improve attribution and performance measurement. Required Skills
- Strong experience in Marketing Operations and Campaign Management.
- Expertise in multi-channel marketing and customer journey orchestration.
- Knowledge of TCPA, DNC, CAN-SPAM, consent management, and marketing compliance.
- Experience with marketing analytics, attribution, reporting, and KPI development.
- Exposure to CRM and Marketing Automation platforms.
- Excellent stakeholder management, communication, and problem-solving skills. Have a Great Day Warm Regards, Sania Wadhwa Technical Recruiter Contact Details: 609-755-5388 Email: sania@applabsystems.com 4365 Route 1 South,Suite 105 Princeton, NJ 08540 www.applabsystems.com