Rvivl Brand Manager

Brand Manager — RVIVL About RVIVL Your protein shake could never. RVIVL is reimagining how people get their daily protein. We're bringing something new to the functional beverage category: a refreshing, sparkling protein drink with 25g of protein, collagen peptides, fiber, essential electrolytes, and zero sugar. We believe getting your protein shouldn't mean compromising on taste, convenience, or your lifestyle. We're building a brand for people who want to have fun while taking care of themselves, and we're looking for someone who wants to help build it with us. Learn more at drinkrvivl.com

About the Role
We're looking for a Brand Manager to help build and grow RVIVL from the ground up. This is not a traditional corporate brand management role. We're looking for an entrepreneurial, highly motivated self-starter who wants to take ownership of a growing consumer brand and isn't afraid to roll up their sleeves. You'll be involved in nearly every aspect of the business, from marketing strategy, social media, influencer partnerships, and e-commerce growth to product development, retail execution, and day-to-day operations. Think of this role as a combination of Brand Manager, Growth Marketer, and Product Manager. You'll work closely with leadership and cross-functional teams, but you'll also be the person making things happen. The ideal candidate thrives in a startup environment, loves solving problems, moves quickly, and is just as excited about launching a TikTok campaign as they are about developing a new flavor or figuring out how to get product samples shipped to an event. This is a hands-on role with significant ownership and the opportunity to help shape RVIVL's future.

What You'll Do
Brand Strategy & Marketing
• Own and execute RVIVL's marketing calendar, campaigns, and brand initiatives.
• Develop creative strategies to build brand awareness, drive trial, and grow sales.
• Lead social media strategy across TikTok, Instagram, and emerging platforms, working closely with content creators and creative teams.
• Build and manage influencer partnerships, creator seeding programs, affiliate initiatives, and brand collaborations.
• Coordinate PR opportunities, community activations, sampling programs, and events.
• Manage external agencies, freelancers, and creative partners to ensure high-quality execution.
• Monitor marketing performance, consumer trends, and competitors to identify growth opportunities.
• Work with our ecommerce team to manage day-to-day e-commerce initiatives, including product launches, promotions, merchandising, and conversion optimization.
• Build and scale RVIVL's TikTok Shop presence, including affiliate partnerships, creator outreach, product seeding, and promotional campaigns.
• Collaborate on paid media, email, SMS, and customer retention strategies.
• Analyze sales and marketing performance to identify opportunities to improve conversion, acquisition, and repeat purchase.
• Coordinate with operations and fulfillment partners to ensure a strong customer experience. Product Development & Innovation
• Coordinate cross-functional projects to bring new flavors from concept to market.
• Communicate directly with flavor houses, manufacturers, and suppliers to coordinate flavor development, sampling, testing, and feedback.
• Help manage product development timelines, packaging updates, and launch readiness.
• Gather consumer feedback and market insights to inform future innovation. Retail, Events & Operations
• Support retail expansion through launch planning, sampling initiatives, and in-store marketing programs.
• Coordinate product shipments, sample requests, and logistics for influencers, retail partners, events, and other brand initiatives.
• Help plan and execute popups, trade shows, fitness events, and brand activations.
• Develop relationships with fitness studios, wellness communities, and other potential partners.
• Collaborate with sales, operations, and supply chain teams to keep brand initiatives moving forward.
• Jump in wherever needed to solve problems and keep the business running smoothly.
• Most importantly: take on new responsibilities as the business grows. No task is too big or too small. What We Are Looking For
• 4–7+ years of experience in brand management, growth marketing, e-commerce, or a related role, preferably at an early-stage or high-growth consumer brand.
• Startup experience strongly preferred. You've worked in an environment where resources are limited, priorities move quickly, and everyone wears multiple hats.
• Hands-on e-commerce experience required, ideally with Shopify and direct-to-consumer brands.
• TikTok Shop experience is a plus, including familiarity with affiliate programs, creator partnerships, and driving sales through the platform.
• Strong understanding of social media, influencer marketing, and digital growth strategies.
• Experience executing marketing campaigns and managing projects from start to finish.
• Excellent organizational skills and attention to detail, with the ability to manage many moving pieces at once.
• A self-starter mentality. You don't need someone telling you what to do next; you proactively identify opportunities and make things happen.
• Resourceful and scrappy. You're comfortable figuring things out, finding creative solutions, and doing whatever it takes to get the job done.
• Strong creative instincts paired with an analytical, results-oriented mindset.
• Comfortable switching between high-level strategy and tactical execution throughout the day.
• Excited about building a brand, not just managing one. Bonus Points
• Experience in beverages, functional foods, supplements, or wellness.
• Experience launching new products or working with manufacturers, flavor houses, or packaging suppliers.
• Experience with Amazon, Klaviyo, Meta Ads, and other e-commerce tools.
• Existing relationships with influencers, creators, or fitness and wellness communities.
• Genuine interest in fitness, nutrition, and consumer trends. Why Join RVIVL?
• Build a brand from the ground up. Join at an early stage and play a central role in shaping the business.
• Real ownership and autonomy. You'll have the opportunity to lead initiatives, make decisions, and see your ideas come to life.
• Entrepreneurial environment. Work with a small, ambitious team that values speed, creativity, and getting things done.
• Variety and impact. No two days will look the same. You'll work across marketing, product, e-commerce, and operations.
• Opportunity to grow. As RVIVL scales, so can your responsibilities and career. Compensation: 80,000
- 90,000 annually, depending on experience.

Location:
Full-time, in-person at our Beverly Hills office. If you're a builder at heart, love consumer brands, and want to take real ownership of an exciting business, we'd love to hear from you.