Integrated Marketing Specialist

Del Real is seeking a creative, analytical, and results-oriented Senior Specialist, Integrated Marketing to manage the execution of integrated marketing programs that build brand awareness, engagement, and trial. Reporting to the Director, Brand Development and Activation, this role will translate brand priorities into coordinated campaigns across paid, owned, and earned channels, including social media, PR, influencers, events, product sampling, and shopper marketing. The Senior Specialist will manage assigned campaigns from brief through execution and performance evaluation, working closely with agencies, Sales, and cross-functional partners. The ideal candidate combines strong project management and creative judgment with the ability to interpret results, recommend improvements, and keep multiple initiatives moving with appropriate direction and oversight. Duties
• Manage Integrated Campaign Execution: Translate approved brand strategies into campaign workplans, deliverables, and timelines. Manage assigned initiatives from briefing through launch and post-campaign evaluation.
• Manage the Marketing Calendar: Coordinate evergreen programs, promotions, and product launches across channels, identifying dependencies and recommending adjustments to improve integration and execution.
• Develop Briefs and Guide Creative Execution: Prepare campaign and creative briefs, consolidate stakeholder input, and provide feedback to help ensure materials meet objectives, brand standards, and channel requirements.
• Manage Day-to-Day Agency Workstreams: Serve as the primary contact for assigned projects, communicating priorities, monitoring deliverables, and resolving routine execution issues. Escalate scope, cost, or strategic decisions to the Director.
• Execute Shopper Marketing and Retail Media Programs: Partner with Marketing, Sales and agency teams to develop and execute approved customer-specific activations. Coordinate creative, promotional details, retailer requirements, and performance recaps.
• Manage Social, Influencer and PR Projects: Oversee assigned activations with internal and external partners, ensuring consistent messaging, timely delivery, and alignment with campaign objectives.
• Analyze Results and Recommend Improvements: Evaluate campaign reporting against established KPIs, identify performance drivers, and recommend optimizations and future tests.
• Manage Assigned Project Budgets: Track commitments and spending, maintain forecasts, review invoices, and recommend adjustments within approved budgets and authorization limits.
• Support Product Launches: Develop and manage activation workplans with Brand, Innovation, and Sales, ensuring marketing deliverables are ready for key milestones.
• improve Marketing Processes: Strengthen briefing, approval, reporting, and project-management practices to improve speed, consistency, and accountability. Specific Skills/Qualifications:
• You take ownership and follow through. You independently manage projects from briefing to completion, anticipate challenges, and keep work moving while knowing when to seek alignment or escalate an issue.
• You are organized and detail-oriented. You manage competing priorities, track timelines and budgets, and ensure deliverables are accurate, complete, and on time.
• You connect the dots across channels. You understand how marketing activities work together and translate brand priorities into coordinated campaign execution.
• You bring creativity and sound judgment. You develop clear briefs, evaluate ideas against campaign objectives, and provide constructive feedback that strengthens the work.
• You turn data into action. You look beyond reporting results to understand what is working, identify opportunities, and recommend practical improvements.
• You build strong partnerships. You work effectively with agencies, vendors, and cross-functional teams, setting clear expectations and holding partners accountable while maintaining productive relationships.
• You communicate clearly and confidently. You share ideas, feedback, and recommendations thoughtfully, keeping stakeholders informed and making next steps clear.
• You are curious about consumers and shoppers. You seek to understand what motivates people and use those insights to help create relevant marketing programs.
• You are proactive and resourceful. You identify solutions, make thoughtful recommendations, and move assignments forward without waiting for detailed direction at every step.
• You are adaptable and eager to grow. You navigate changing priorities with a positive attitude, welcome feedback, and continually build your marketing skills.
• You embody the Del Real values. Responsibility. Excellence. Integrity. Respect.
• You want to help build something special. You are excited to contribute to a growing brand, make a meaningful impact, and learn alongside a collaborative team. Education/Experience:
• 3–5 years of relevant experience in integrated marketing, brand activation, consumer marketing, or agency account management.
• Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Demonstrated experience managing campaigns or substantial campaign workstreams from briefing through execution and reporting.
• Experience working with external agencies, creative partners, or vendors, including providing feedback and managing timelines.
• Experience collaborating across functions and managing multiple projects with limited day-to-day supervision.
• Ability to interpret campaign results, develop clear performance summaries, and recommend actionable improvements.
• Experience tracking project budgets and managing spending against approved plans.
• Strong writing, presentation, organization, and stakeholder-management skills.
• CPG or food and beverage experience preferred; relevant consumer-brand or agency experience also considered.
• Exposure to shopper marketing or retail media preferred.
• Familiarity with Nielsen or Circana a plus.