Social Media Marketing Specialist

Company Description Roarke Regenerative is a 501(c)(3) nonprofit focused on large-scale reforestation and the reconstruction of historical habitat areas. The organization prioritizes land deforested by commercial logging or natural events, restoring forests and local ecosystems to their former health. Through replanting, new planting, revitalization of existing flora, reintroduction of native pollinators, and restoration of watershed functions, Roarke builds resilient natural infrastructure designed to thrive for generations. The organization works with a growing global community and partners with forward-thinking companies and individuals to create accessible, impactful ways to reduce and offset emissions. Roarke Regenerative is committed to helping achieve a carbon-neutral future through practical, scalable environmental solutions. Role Description The Social Media Marketing Specialist is a full-time remote role responsible for planning, creating, and publishing engaging content across Roarke Regenerative’s social media channels. This role manages daily social media activities, including content scheduling, community engagement, and monitoring comments and messages to support audience growth and brand advocacy. The specialist will develop and implement social media campaigns that align with broader digital marketing and fundraising goals, working closely with internal stakeholders to highlight projects, impact stories, and partnership initiatives. Additional responsibilities include analyzing performance metrics, preparing regular reports, optimizing content based on insights, and staying current with platform trends and best practices. The role may also involve basic graphic design, copywriting, and collaboration with external partners to ensure consistent and mission-aligned messaging. Qualifications
• Candidates should possess strong skills in Social Media Marketing and Social Media Content Creation for platforms such as Instagram, Facebook, X, LinkedIn, and emerging channels.
• Candidates should possess skills in Digital Marketing and Marketing, including campaign planning, basic analytics, and audience segmentation.
• Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to adapt messaging to diverse audiences.
• Experience with social media management tools (e.g., Hootsuite, Buffer, or similar) and basic design tools (e.g., Canva, Adobe Express) is beneficial.
• Prior experience in nonprofit, environmental, sustainability, or impact-driven organizations is a plus.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines consistently.
• Relevant education or training in Marketing, Communications, Digital Media, or a related field is preferred but not strictly required with equivalent experience.
• Base

salary:
$150,000–$165,000, commensurate with experience, plus a competitive annual performance bonus
• Sign-on bonus available for qualified candidates
• 100% employer-paid premiums for medical, dental, and vision insurance for employee and eligible dependents
• 401(k) retirement plan with generous company match, fully vested upon enrollment
• Executive financial planning services, employer-subsidized
• Employer-paid life insurance and long-term disability coverage
• Paid time off: 25 days annually, plus 12 company holidays
• Fully paid parental leave: 18 weeks for all parents, regardless of gender or path to parenthood
• Paid sabbatical following five consecutive years of employment
• Hybrid work schedule with three days on-site and two days remote, at manager discretion
• Annual professional development allowance, inclusive of relevant certifications, conference attendance, and continuing education
• Tuition reimbursement for approved graduate coursework
• Executive coaching program with a certified leadership coach
• Comprehensive annual physical examination, fully covered, including biometric screening
• Monthly wellness stipend for gym membership, fitness programs, or approved wellness services
• Mental health support through Employee Assistance Program, including complimentary counseling sessions
• Fertility, surrogacy, and adoption assistance
• Dependent care flexible spending account (FSA) with employer contribution
• Legal assistance and identity theft protection services, employer-paid
• Monthly car allowance or equivalent transportation stipend
• Relocation assistance package for qualifying candidates outside a 50-mile radius