Regional Sales Manager

General Information Position Regional Sales Manager – Mid Atlantic Location Offsite – Mid Atlantic Department/Area Sales Reports to Sr. Director of Sales Objective Position NatureSweet as the groundbreaking leader of the fresh tomato industry across North America by achieving category transformation in regional customers. Gain the largest distribution % in sales by focusing on new businesses and regional chains. Nurture customer relationships that have been an integral part of the company’s success. Responsible for the sale of a business’ products or services in a specified region or geographical area.         Position Requirements   Education Sales, Marketing, or a related field Degree Bachelor’s Degree; MBA Preferred Experience 5+ Years of experience in consumer-packaged goods sales Language English required   Key Job Accountabilities (3-5) 1. Drive sales in current accounts and new distribution in the National/ Regional location 2. Set up a merchandising strategy by account and manage the implementation through broker network 3. Set promotional plan and implement to an effective and efficient result while managing trade spend and lift against the company guidelines 4. Be the face of NatureSweet to customers and brokers while remaining the customer advocate within NatureSweet. 5. Embracing a new approach to how produce is managed and leading transformation of the category 6. Analyze and promote sustainable practices associated with their area, improve existing ones if possible, and attend to new proposals associated with sustainability linked to the area, its collaborators or its operations.    Additional Accountabilities or Specific Functions (5-8) Specific Functions
- Activities Periodicity (Weekly, Monthly, Always) Principle Indicators Visit key accounts and other accounts Always Meetings executed with key customers quarterly to present new items and business plan, other accounts as needed Manage brokers with clear objectives and reviews Weekly Review monthly sales to measure against performance goals Build broker targets and manage broker achievement against the targets continuously Always Review as needed Evaluate and replace brokers where necessary. Always Review as needed Execute customer promotions in store Always Aligns with marketing programs and trade guidelines     Knowledge and Technical Requirements Proficiency level Less Skilled Skilled Talented Branded Sales Experience   X   Excellent Knowledge of Microsoft Office   X   Experience and documented success in launching new products   X   Forecasting sales and building customer base   X       Skills (Based on the NatureSweet competency model) Proficiency Level Less Skilled Skilled Talented Business Insight     X Manages Complexity     X Ensures Accountability   X     Reviews Changes Year 0 New Creation 2018 1 Title and Logo update 2023