Amazon SKU Brand Manager

Sales and Brand Performance

• Take ownership of sales, profitability, and overall performance for assigned brands and SKUs.
• Develop and execute strategies to increase revenue, conversion rates, organic rankings, and market share.
• Regularly review brand and SKU-level performance to identify growth opportunities and areas requiring improvement.
• Monitor key performance indicators, including sales, traffic, conversion rate, advertising efficiency, inventory levels, pricing, and profitability.

Listing Management and Optimization

• Ensure all product listings are accurate, complete, compliant, and optimized for conversion and organic search.
• Improve product titles, bullet points, descriptions, keywords, images, A+ Content, Brand Stores, and other listing assets.
• Coordinate listing updates, new product launches, variations, and catalog corrections.
• Monitor listing suppressions, content issues, customer feedback, and competitive positioning.

Inventory Management

• Monitor inventory levels across Amazon FBA and Vendor Central to maintain healthy stock availability.
• Work with purchasing, operations, and supply chain teams to prevent stockouts and excess inventory.
• Review sales velocity, forecasts, lead times, and inbound inventory to support proper replenishment planning.
• Identify and resolve FBA, Vendor Central, or fulfillment-related issues that may impact sales.

Pricing and Profitability

• Develop and manage pricing strategies that balance competitiveness, sales growth, and profitability.
• Monitor competitor pricing, promotions, Buy Box performance, Amazon retail pricing, and market trends.
• Review product margins, fees, advertising costs, discounts, and other expenses to improve profitability.
• Recommend promotions, coupons, deals, business pricing, and other pricing initiatives when appropriate.

Advertising and Marketing

• Work closely with the advertising team to develop and improve Amazon advertising strategies.
• Review campaign performance, budgets, ROAS, TACoS, and advertising contribution to overall sales.
• Ensure advertising efforts are aligned with brand goals, inventory availability, product launches, and profitability targets.
• Identify additional marketing opportunities through promotions, seasonal campaigns, Brand Stores, Amazon programs, and external traffic.

Growth Initiatives

• Identify new opportunities to increase sales through product launches, bundles, variations, improved content, promotions, and expanded keyword targeting.
• Conduct competitive and category research to understand market trends and identify gaps.
• Develop launch plans for new products and manage execution across content, pricing, inventory, and advertising.
• Stay informed about Amazon platform updates, programs, tools, policies, and best practices.

Reporting and Cross-Functional Coordination

• Prepare regular performance reports highlighting results, challenges, opportunities, and recommended actions.
• Work closely with advertising, creative, purchasing, operations, finance, customer service, and leadership teams.
• Maintain clear action plans for each managed brand and ensure projects are completed on schedule.
• Take ownership of resolving issues that negatively affect sales, profitability, or the customer experience.