Product Marketing Manager

19 hours ago

Syracuse, United States Katalon Full time

Product Marketing Manager Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently. Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe, including Fortune Global 500 companies such as PwC, KPMG, and Abbott. Katalon is recognized as a top automation tool by prestigious review sites such as G2, Gartner, Capterra, and IT Central Station. Our fast-growing SaaS testing platform is looking to add an experienced Technical Account Manager to our team to drive customer adoption, engagement, and success. We're seeking a Product Marketing Manager to help tell Katalon's story to the world. If you have a passion for technology, storytelling, and bringing clarity to complex products, this is your opportunity to make an impact at a global scale. Your Role As the primary communication bridge with our users and stakeholders, you will deeply understand the Katalon platform and its benefits. You'll translate product capabilities into value-driven stories that resonate with enterprise buyers, influence our go-to-market strategy, and empower sales and customer success teams. Key Responsibilities Develop a deep understanding of the Katalon platform and translate it into clear, differentiated messaging for our target audiences. Partner with Product Management to define and communicate the product's value proposition across go-to-market channels. Create and maintain sales enablement assets including pitch decks, battle cards, one-pagers, and product overviews to help accelerate deal velocity. Develop content for every stage of the buyer journey: case studies, blogs, white papers, solution briefs, and web copy. Conduct market and competitive analysis to inform positioning and sales plays. Collaborate with the Demand Generation team to fuel campaigns with strong narratives and proof points. Act as a product advocate, helping represent Katalon at webinars, events, and community discussions. Provide feedback to internal teams on customer insights, trends, and market gaps.

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