Marketing Mgr

2 days ago

New York City, United States Global Channel Management, Inc Full time

Marketing Mgr needs 5+ years’ experience Marketing Mgr requires: • Bachelor’s Degree or equivalent experience in Marketing or Advertising field. • 5+ years of experience • In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution • Ability to collaborate with a variety of team members and levels in a matrix organization • • Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources. • Strong project management skills with a clear focus on results • Experience with Oracle Responsys or IBM Unica is a plus PREFERRED QUALIFICATIONS • Ecom experience • Optical experience • Retail experience • Consulting background Marketing Mgr duties: • Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business • Devises and implements strategies to deliver program goals. • Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team

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