Senior Marketing Manager, Technology

Innovatis Group is hiring a Senior Marketing Manager to lead marketing for our technology client portfolio, a group of associations and user communities that serve IT and technology professionals. You will own marketing strategy and results across these clients, manage a small team of marketers, and act as a strategic advisor to client leadership. This role reports to the Senior Director of Marketing and works closely with our creative, events, and client services teams. If you like solving problems, developing people, and turning client goals into plans that achieve them, we would love to talk with you.

Key Responsibilities

Lead marketing strategy and annual plans for a portfolio of technology association and user community clients, tying marketing goals to each client's membership, event, and revenue objectives. Serve as the senior marketing contact for client leadership. Bring recommendations, challenge assumptions with data, and translate client goals into clear, actionable plans. Oversee campaigns across email, social, web, SEO, content, and paid media that drive member acquisition and retention, conference registration, and sponsor and partner engagement.

Own results for your portfolio. Set KPIs, track performance, report outcomes to clients and Innovatis leadership, and adjust quickly when something isn't working. Build and manage marketing budgets for your clients, including forecasting, tracking spend, and explaining financial tradeoffs to clients and internal stakeholders. Plan and balance workload across your team. Scope projects, estimate resources, clarify roles, flag risks early, and keep work on time and on budget. Manage and develop a handful of direct reports.

Set SMART goals, give regular and specific feedback, hold career development conversations, and delegate meaningful work. Address performance issues promptly and fairly, and partner with HR and leadership when needed. Hold yourself and your team to Innovatis quality standards: accurate, error-free work that fits each client's brand and voice. Collaborate across the marketing department and with creative, events, IT, and client services teams. Share knowledge and help build a cooperative team culture.

Address conflict and difficult conversations directly and constructively with clients and team members, explain the reasoning behind decisions, and involve senior leadership when needed. Stay current on technology communities, digital marketing practices, and AI tools, and bring new ideas to clients and the team.

Basic

Qualifications:

Bachelor's degree in marketing, communications, public relations, or a related field, or equivalent experience. Minimum 6 years of progressive marketing experience, including at least 2 years directly managing and developing employees. Demonstrated experience leading marketing strategy, managing budgets, and delivering measurable results across multiple clients or complex marketing programs. Ability to travel up to 15% for client conferences, events, and meetings.

Comfortable working a hybrid schedule with 3 days per week in our Nashville office. Experience marketing to technical or B2B audiences, experience with members of associations, user groups, or professional communities is a plus Proven ability to build and manage budgets, forecast spend, and explain financial decisions to clients and leadership. Track record of managing multiple clients or projects at once and keeping them on time and on budget.

Strong critical thinking and sound business judgment, with the ability to act confidently in ambiguous situations. Flexible and steady under pressure. Able to balance competing priorities and personalities while keeping a positive, encouraging attitude. Takes ownership of outcomes and holds self and others accountable for high-quality work. Exceptional written and verbal communication skills, with the ability to convey information clearly, professionally, and effectively to diverse audiences. Ability to lift and carry up to 50 lbs and remain standing for extended periods as needed

Work Authorization: Applicants must be legally authorized to work in the United States. Innovatis Group is unable to provide employment visa sponsorship for this position, now or in the future.

Preferred

Qualifications:

8 or more years of relevant marketing experience, ideally within an agency, association management company, or organization serving technical or B2B audiences. Agency experience serving multiple clients at once. Experience with technology user groups, IT communities, or tech partner and sponsor programs. Experience marketing conferences and events, including registration and sponsorship campaigns.

Hands-on experience with marketing automation, CRM, and other key marketing tool