Integrated Marketing Specialist

Job Description

Support the execution of integrated marketing campaigns and go-to-market activities that promote the measurement instrumentation portfolio and industry-focused solutions. Assist in the development of customer-facing marketing materials such as campaign assets, web content, paid and earned media, email marketing, video, social media, third party advertising, and sales enablement resources.

Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment. Assist with project management, including timelines, asset coordination, approvals, and campaign launch activities. Monitor campaign performance and prepare reports that provide insights on engagement and other key marketing metrics. Help identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes.

Conduct market, competitor, and customer research to support campaign planning and content development. Contribute to special projects and strategic marketing initiatives that support business growth objectives. In This Role, Your Responsibilities Will Be: Support the execution of integrated marketing campaigns and go-to-market activities that promote the measurement instrumentation portfolio and industry-focused solutions.

Assist in the development of customer-facing marketing materials such as campaign assets, web content, paid and earned media, email marketing, video, social media, third party advertising, and sales enablement resources. Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment. Assist with project management, including timelines, asset coordination, approvals, and campaign launch activities.

Monitor campaign performance and prepare reports that provide insights on engagement and other key marketing metrics. Help identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes. Conduct market, competitor, and customer research to support campaign planning and content development. Contribute to special projects and strategic marketing initiatives that support business growth objectives.

Who You Are:

You are a collaborative and curious marketing professional who enjoys learning, solving problems, and contributing to team success. You are highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment. You take initiative, communicate effectively with diverse stakeholders, and use data to inform decisions and improve results.

You are eager to build expertise in integrated marketing and are motivated by opportunities to create meaningful customer experiences and measurable business impact. For This Role, You Will Need: Bachelor's degree in Marketing, Communications, Business, or a related field. Zero years of experience in marketing, communications, digital marketing, or related discipline. Strong written and verbal communication skills. Strong organizational skills with the ability to manage multiple projects simultaneously.

Proficiency in Microsoft Office applications, including PowerPoint, Excel, Teams, and Outlook. Analytical mindset with the ability to interpret marketing performance data and translate findings into actionable recommendations.

Demonstrated ability to work effectively in a collaborative, cross-functional team environment. Legal authorization to work in the United States Preferred Qualifications That Set You Apart: Familiarity with AI-powered tools and technologies and an interest in applying them to improve marketing effectiveness, customer engagement, and operational efficiency. Internship, co-op, or professional experience in B2B marketing, digital marketing, communications, or demand generation.

Experience supporting marketing campaigns, events, content marketing programs, or lead generation initiatives. Knowledge of SEO/AEO/GEO principles, content marketing, paid media, or social media marketing. Interest in industrial technology, automation, or business-to-business marketing. Demonstrated experience leading campus organizations, volunteer initiatives, internships, or other extracurricular projects that required collaboration and project management.

Our Culture & Commitment to You: At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive.

Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We