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Digital Marketing Specialist

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Lawrence Township, United States Tech Tammina Full time

Job Title: Digital Marketing Specialist - ExemptLocation: Lawrence Township, NJ (On-site)US Tax Term: W2GC and USCJob Description: Worldwide Customer Capabilities (WCC); Worldwide Engagement Planning and Content Capabilities (WEPCC); Worldwide Engagement and Channel Planning The Worldwide Engagement and Channel Planning team drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across WCC, leads digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those Client digital campaigns, tactics, and programs to meet and exceed business strategy and objectives (including brand, medical, R&D). Drive seamless interaction between the business (e.g., brand, medical, R&D), the rest of the WEPCC team, Business Info and Analytics (BI&A), matrix teams and agencies. Partners with business and other WCC functions (e.g., sales, meetings/congresses) on development of channel-agnostic engagement and content strategy followed by more specific digital channel strategy to meet business and customer needs. Delivers channel insights and recommendations for ongoing optimization of business plans.

Leads cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives. Leverage Digital Capabilities and Touchpoint Optimization principles, standards and best practices to drive customer engagement for the business. Examples include and are not limited to CRM, web sites, IVAs, eMail, Social Media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps.

Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities Serves as a dedicated digital engagement point-of-contact for a market, therapeutic area, or brand, their digital agencies and leads cross-functional matrix teams teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics Collaborates with business leads and WCC counterparts (e.g., field, meetings/congress, patient engagement partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs. Coordinates with Capabilities, Digital Production, and rest of WEPCC teams on the following activities: Prioritization of campaigns and tactics Definition of campaign/tactic success (e.g. development of metrics plan) Evaluation and optimization of tactics Driving tactical plan to accomplish KPI and business objectives Provides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities Maintains view of the competitive landscape and has a broad perspective across Client and pharma industry to identify and drive best practice around digital expertise Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics Identifies long-term process needs of the business partners focused on digital capabilities and develops/executes a plan to address these. Identify opportunities for synergies and collaboration within and across markets within a therapeutic area Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables Note: Strong understanding of digital strategy and tactics, specifically in pharmaceutical marketing Experience leading the following activities: websites, SEO/SEM, CRM/emails, banner ads and third party advertising, social media advertising, and brand planning