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Media Strategist

2 days ago

Culver City, United States Artech Full time

Job SummaryAs a Media Strategist, you will support the team responsible for planning and executing media campaigns across all platforms worldwide. Demonstrating a passion for entertainment and a deep understanding of media nuances, you will help drive strategy and measure success. You will work with agency and geo teams, leveraging your experience in building and executing multiple media campaigns simultaneously. Key QualificationsEntertainment marketing experience globally (20%)Ability to manage the bigger picture and also engage in detailed tasks (20%)4-6 years of experience in media strategy across TV, Digital, Social, Radio, OOH, and Search (20%)Proficiency in campaign performance analysis and storytelling to stakeholders (20%)Understanding of consumer research and media mix modeling (10%)Experience with data-driven growth marketing campaigns (10%) DescriptionCollaborate with agency and creative teams to execute integrated media campaigns globally.

Assist in weekly reporting and storytelling, presenting insights in a clear and visual format. Provide creative best practices based on media performance to enhance campaign effectiveness. Analyze KPIs and set benchmarks to optimize campaign performance. Review historical data and industry insights to inform campaign decisions.

Facilitate information sharing and collaboration across US and international markets. Partner with analytics teams to ensure proper reporting plans are in place. Monitor consumer media consumption trends and apply insights to future strategies. EducationBachelor's Degree preferred.

Additional RequirementsExperience with entertainment client media or media agency is needed.