Social Media Manager

Position: Social Media ManagerReports to: VP, MarketingLocation: MLC Headquarters - Grand Prairie, TexasType: Full-TimeAbout Major League CricketMajor League Cricket (MLC) is the premier professional T20 cricket league in the United States, bringing the world's most exciting and dynamic sport to America. Established to elevate cricket's presence in the U.S., MLC showcases top-tier competition featuring international stars, emerging domestic talent, and franchise teams representing iconic cities across the nation.Through its interconnected commercial rights and responsibilities including Minor League Cricket, as well as the USA men's and women's national teams, MLC is not just a league; it's a movement to bring one of the world's most popular sports to a new frontier. With global partnerships, investments from leading cricket organizations, and a commitment to excellence, we are redefining the future of cricket in America.The OpportunityAs Social Media Manager, you will lead the strategy, creation, and execution of MLC's social media presence across Major League Cricket, Minor League Cricket, and the USA National Teams. Reporting to the VP of Marketing, you will play a key role in shaping brand voice, driving fan engagement, and growing the league's digital footprint across multiple platforms.You will oversee the day-to-day management of MLC's social channels - including Facebook, Instagram, X, Threads, WhatsApp, TikTok, LinkedIn, and YouTube - ensuring content is innovative, engaging, and aligned with the broader marketing and brand objectives. Your remit includes developing creative campaigns that connect with fans, managing a team of content creators and videographers, and collaborating with internal departments and external partners to deliver best-in-class digital storytelling that elevates the sport of cricket in the U.S.Why Join MLC?We are at a defining moment for cricket in the United States. Season 3 of Major League Cricket expanded across the entire country, including staging matches at the iconic Oakland Coliseum.The U.S. Men's National Team is preparing to compete in the 2026 ICC Men's T20 World Cup to be staged in India, and most significantly, cricket will return to the Olympic stage at the 2028 Los Angeles Summer Games, catapulting the sport into a new era of global visibility and commercial opportunity.You'll join a visionary marketing team, shape the brand strategy of a rising sport, and help drive fan growth in one of the most dynamic sports markets in the world.Key ResponsibilitiesSocial Media Strategy & ContentDevelop and execute MLC's social media strategy across Facebook, Instagram, X, Threads, TikTok, LinkedIn, WhatsApp, and YouTube.Lead content creation and publishing for all official social platforms, ensuring timely, engaging, and brand-aligned storytelling.Manage the social media content calendar across all MLC properties, ensuring consistent posting and messaging cadence.Oversee content creators, photographers, and videographers during live events and matchdays.Monitor real-time trends, social conversations, and fan engagement opportunities to insert MLC into cultural moments.Analytics & PerformanceTrack social media performance and engagement metrics using analytics tools.Provide regular reporting on social growth, reach, and engagement to inform strategy and optimize content.Identify opportunities for innovation, platform testing, and performance improvement.Collaboration & Cross-Functional SupportPartner with the Marketing team to align social campaigns with overall brand objectives.Work closely with the Design team to maintain visual consistency across all social assets.Support the Commercial team in fulfilling partnership deliverables and activations.Coordinate with Ticketing to develop social campaigns that drive ticket sales and attendance.Collaborate with Broadcast partners and franchise teams to amplify major moments and ensure unified messaging across channels.Partner with Operations and Sports Presentation teams to enhance in-venue experiences through digital storytelling.Influencer & Creator EngagementBuild and maintain relationships with influencers, creators, and cricket community voices for collaborations and campaigns.Develop and execute influencer strategies that amplify key events and brand milestones.Ideal CandidateExperienceBachelor's degree in a related field or equivalent professional experience.3-5 years of experience managing social media for a sports property, league, team, or governing body.Proven track record in creating high-performing social content and growing digital audiences.Experience managing paid social media campaigns preferred.Proficiency with Adobe Photoshop and Premiere (or equivalent editing tools).Demonstrable photography and videography skills are a plus.Knowledge of cricket or a strong interest in global sports preferred.Ability to work nights, weekends and holidays in accordance with Major League Cricket's live event schedule.Skills & AttributesCreative, organized, and detail-oriented storyteller.Strong understanding of digital marketing principles, analytics, and emerging social trends.Excellent copywriting, communication, and interpersonal skills.Ability to thrive under pressure and manage multiple projects simultaneously.Collaborative team player who can work across departments and with external partners.Willingness to work evenings, weekends, and holidays in line with MLC's live event schedule.What Success Looks LikeSignificant growth in social media following, engagement, and reach across all MLC and Minor League Cricket platforms.Consistent delivery of high-quality, on-brand content that drives fan connection and cultural relevance.Enhanced visibility and awareness of MLC's events, players, and milestones through creative digital storytelling.Strong collaboration with internal teams and external partners, ensuring integrated and impactful campaigns.Data-informed content strategy that demonstrates measurable impact on ticket sales, viewership, and fan engagement.Compensation & BenefitsCompetitive salary commensurate with experience.Health, dental, and vision benefits.Company co-contribution towards 401(k) plan.Flexible working arrangements, including remote flexibility around event schedules.Opportunities for professional development and travel during MLC seasons and events.How to ApplyPlease submit your resume along with a tailored cover letter outlining your interest in the role. Your letter should highlight the qualifications, skills, and experience that best align with the key requirements of this position.Applications should be sent to jobs@majorleaguecricket.com.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Job Questions:Are you currently eligible to work in the United States of America?What are your salary expectations for this role?