Social Media Strategist

Baton Rouge, LA | Full-Time | Hybrid Work EnvironmentGatorworks is looking for an engaging, innovative, and creative Social Media Strategist to join our growing team. This mid-level role is perfect for someone who thrives in an agency environment, loves bringing ideas to the table, and can balance creativity with strategy. You'll collaborate directly with our Organic Social Director to develop compelling content, drive engagement, and help elevate our clients' social presence across industries.If you're passionate about storytelling, social trends, and building brands through content that actually connects, you'll fit right in.What You'll DoContent Strategy + ExecutionOwn social media content creation across multiple clients, writing all copy with each client's voice, goals, and audience in mind.Identify creative needs per post and source appropriate assets; coordinate with our design team to produce high-quality visuals when needed.Build monthly content calendars that blend proactive planning with reactive, trend-driven moments.Creative ConceptingAnalyze each client's industry and audience to generate fresh, innovative social ideas.Bring forward concepts that improve engagement, reach, and overall performance- With a focus on photography and vertical video production.Stay ahead of platform trends (Instagram, Facebook, TikTok, LinkedIn, etc.) and integrate them into client strategies.Community ManagementMonitor all client accounts daily; liking, sharing, responding to comments and messages, and engaging with relevant accounts.Maintain and protect each brand's voice in all interactions.Surface insights from community activity to improve future content.Paid Social SupportAssist with paid social media planning and execution.Experienced in developing audiences, reviewing metrics, and making optimizations.Work alongside the Digital Ads team to align organic + paid performance.Client CollaborationWork directly with clients to gather videos, photos, and raw content for social media, especially for time-sensitive or trending opportunities.Help with creating processes for capturing content, scheduling shoots, or coaching clients on what to record.Present posting strategies, growth recommendations, and performance insights to the Organic Social Director in a clear and strategic way.What You Bring3-5+ years of social media experience, preferably in an agency setting.Strong writing skills. Must be able to adapt tone and style across diverse industries.Solid understanding of major social platforms and analytics tools.A proactive mindset and a true passion for social media culture.Experience with, or willingness to learn, paid social media platforms like Meta Ads Manager and LinkedIn Campaign Manager.Ability to manage multiple clients, timelines, and deadlines in a fast-paced environment.A collaborative spirit with no ego, just creativity, curiosity, and enthusiasm.Bonus Points If You HaveExperience creating short-form video content (shooting or editing).Familiarity with Figma, Canva, or Adobe Creative Suite.Understanding of influencer identification and outreach.Knowledge of UGC workflows or trend-based content systems.Certifications in Social Media.Examples of Social Media Profiles you've managed and/or Posts you've conceived.What You'll Get:Great work-life balance.Competitive base salary depending on experience.Full benefits including health insurance.Additional benefits including life insurance, long-term and short-term disability.Competitive 401(k) retirement matching.Paid holidays and vacation.Paid day of service for a non-profit of your choice.Matching financial contribution to a non-profit of your choice.Regular company social events.Fully-renovated, brand new modern office.About GatorworksGatorworks is a full-service digital marketing agency based in Baton Rouge, Louisiana. We provide strategic digital marketing and website design services. We work in a relaxed and open environment that promotes collaboration both internally with our team and externally with the client. We operate our business using the EOS model which promotes transparency, open communication, and accountability across the organization.While our work is our passion, we know that all work and no play would make for a dull company. Culture is incredibly important to us, and it shows in our workplace. We enjoy a good work-life balance and often have outings as a team.Gatorworks is an equal-opportunity employer.Powered by JazzHR