Marketing Technology

AARP Services, Inc. Job OpportunityAARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

ResponsibilitiesDesigns and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences.

Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions.

Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes.

Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels.

Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing.

Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time.

Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels Identifies vendors best suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations.

QualificationsBachelor's degree in Marketing, Business, Information Systems, Analytics, Computer Science, Digital Product, Technology, or a related field plus 6+ years of experience in marketing operations, marketing technology, CRM, digital analytics, or data operations, ideally supporting loyalty, e-commerce, travel, or hospitality programs.

Hands-on experience implementing and troubleshooting web analytics and tagging, such as Adobe Analytics, Adobe Launch, or Google Tag Manager. This includes data layers, eVars/props or custom dimensions, event and conversion tracking, and campaign tracking code and UTM taxonomy. P roven experience building and managing system integrations and data transfers using APIs, SFTP, flat-file feeds (CSV), and webhooks. Working knowledge of event streaming (such as Kafka) is strongly preferred.

Hands-on experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, or similar. This includes audience and segment builds, data extensions, journey automation, and email deliverability basics, such as authentication, bounces, and suppression.

Experience activating first-party audiences in paid media platforms such as Meta and Google, including hashed identifier matching, match-rate troubleshooting, and server-side or API-based conversion tracking.

Demonstrated ability to troubleshoot attribution and data integrity problems across multiple systems. This includes tracing a record or conversion end to end, finding the point of failure (tags, links, forms, feeds, or integrations), and reconciling discrepancies between systems. Working proficiency in SQL and in spreadsheets or scripting for data validation, de-duplication, and reconciliation. Experience building dashboards in Tableau, Power BI, or similar.

Ability to translate marketing and loyalty needs into technical require