Product Marketing Manager

Product Marketing Manager (UCAN) Media EffectivenessNew York, New York, United States of America
• Los Angeles, California, United States of AmericaAt Netflix, our mission is to entertain the world. Together, we are writing the next episode
- pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.

About the Role
Netflix is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team, focused on Media Effectiveness for US Ad Measurement. This role sits at the intersection of product, sales, research, and legal/privacy, and translates technical measurement methodologies into clear, revenue-driving value propositions for US brand advertisers, performance marketers, and agencies.

Key Responsibilities
Lead go-to-market strategy and launches for US and CA ad measurement solutions (e.g., incrementality, brand lift, multi-touch attribution, clean room integrations) and ensure a strong measurement story is baked into the launch of new narratives and capabilities (e.g. new ad formats)Define and execute strategy for how measurement solutions are packaged and tiered across client segments (e.g. key accounts vs. mid-market), anchored to customer marketing objectives and desired outcomesLaunch and scale priority measurement programs, including incrementality and conversion lift testing, data clean room partnerships, and media mix modeling (MMM) enablementPartner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap, using voice-of-customer feedback from agencies and advertisersBenchmark Netflix measurement capabilities against other ad tech platforms to sharpen positioning and competitive messagingDrive alpha and beta testing strategy and frameworks in partnership with Measurement specialists; work with data science to turn early results into case studies that demonstrate ad effectiveness across various outcomesTranslate complex methodologies (e.g., Bayesian MMM, synthetic control groups) into simple benefits for media buyers and CMOsBuild pitch decks, one-pagers, whitepapers, and battlecards, and enable sales, measurement, account management, agency trade desks, and analytics teamsPosition privacy-safe measurement (e.g., clean rooms, Conversions API, first-party data) amid signal loss and US privacy laws such as CCPA/CPRADrive narrative and alignment around industry standards and accreditation (e.g., MRC, IAB) and third-party measurement integrations (e.g., DoubleVerify, IAS, Nielsen, Kantar, EDO)What We're Looking For7-10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration and analytical solutionExtensive literacy over measurement methodologies, including incrementality and lift studies, multi-touch attribution (MTA), media mix modeling (MMM), identity resolution, and clean roomsDeep understanding of the US digital advertising ecosystem, including programmatic, CTV, mobile measurement partners, viewability, and fraud preventionExcellent communication and storytelling skills and ability to translate complex measurement methodologies into clear, revenue-driving value propositions for brand advertisers, performance marketers, and agenciesStrong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launchesExcel at teamwork and have an ability to execute on multiple priority near-term business priorities under tight timelines while simultaneously building a long-term strategyThe range for this role is $240,000.00
- $362,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.

We also offer paid leave of absence programs. Full-time hourly employees accrue 35 d