Social Media Manager

Job DescriptionCompany OverviewSouthend Pharmacy — a 503A licensed sterile compounding pharmacy providing clinical-grade medications to telehealth partners and brick-and-mortar providers nationwide — is seeking an experienced and creative Social Media Manager to lead our digital storytelling and content distribution effortsJob SummaryThis role is responsible for overseeing all social media strategy, content development, community engagement, and digital asset quality across platforms to enhance our brand visibility and improve overall sentiment. The ideal candidate combines strong creative instincts with healthcare-specific compliance knowledge and hands-on operational discipline in managing content calendars, tasks, and cross-functional workflows.Southend Pharmacy is unable to offer visa sponsorship at this time. Candidates must be legally authorized to work in the United States without current or future sponsorship.Key ResponsibilitiesContent Strategy & ExecutionDevelop and execute a strategic social media calendar that aligns with marketing campaigns, product launches, and brand initiatives.Oversee daily posting, community management, and engagement across all social platforms (LinkedIn, Instagram, Facebook, X, YouTube).Partner with creative, PR, and clinical teams to produce compliant, high-quality content that accurately represents our compounding expertise and provider-first values.Monitor and optimize content for reach, engagement, and sentiment improvement.Quality & ComplianceEnsure all social content adheres to pharmacy, FDA, FTC, and HIPAA regulations, including compounding-related marketing standards.Review visuals, captions, and partner content for accuracy, tone, and legal compliance before publication.Maintain a consistent and professional brand voice that reflects Southend’s clinical precision and human-centered care.Community & Reputation ManagementActively monitor comments, mentions, and reviews to identify opportunities to engage or address issues proactively.Collaborate with leadership on responses to sensitive or regulated topics (e.g., GLP-1 therapies, telehealth partnerships).Track and report on sentiment shifts, engagement metrics, and brand perception trends across paid and organic media.Project & Task ManagementManage social media workflows through task management software (ClickUp preferred) to ensure timely content delivery and cross-department collaboration.Oversee timelines for creative requests, campaign assets, and review cycles.Maintain organized records of campaigns, assets, and performance analytics.Collaboration & LeadershipWork closely with the VP of Marketing, PR consultants, and design teams to integrate social media into larger marketing initiatives.Contribute creative ideas for campaigns, events, and storytelling opportunities that advance Southend’s reputation as an industry leader. QualificationsRequiredEducation: Bachelor’s degree in marketing, Communications, Journalism, or a related field.Experience: 3–5 years of experience managing social media in a regulated healthcare environment; compounding or pharmacy experience strongly preferred.Demonstrated success in improving brand sentiment and engagement metrics.Strong understanding of digital marketing trends, content analytics, and audience segmentation.Proficient using task management and collaboration software (ex. ClickUp, Workday etc.)Minimum 3 years’ experience writing, editing, and visual storytelling with the ability to craft engaging, brand-aligned content across multiple digital platforms.Proficiency with social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) and content creation tools Canva.High attention to detail and strong time-management skills in a fast-paced environment.PreferredMaster’s degree in marketing, Communications, Public Relations, or a related field.Experience with ClickUp for project tracking, content scheduling, and team collaboration.Proficiency with social media management tool Hootsuite.Physical RequirementsAbility to sit for extended periods of time at a desk and working on a computerAbility to communicate effectively in person, over the phone, or via virtual meetingAbility to maintain focus in a typical office environment with moderate noise levelsAbility to perform repetitive motions with hands and arms, such as typing.BenefitsComprehensive benefits package including medical, dental, paid time off.Equal Opportunity Employer StatementAllia Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.