Business Analytics

OverviewThis freelance role focuses on Multichannel Business Analytics & Strategic Insights for a large-scale retail beverages portfolio, supporting major brands and managing approximately $60M in at-risk business. The position is highly visible and centers on using advanced analytics, media insights, and strategic consulting to drive growth, protect share, and optimize investments across multiple channels.The successful candidate will operate as a trusted analytical advisor, transforming complex datasets into clear narratives and actionable strategies that guide media planning, retail activation, and senior-level decision-making.Key ResponsibilitiesServe as the primary analytics and insights partner for key beverage suppliers, delivering proactive, data-driven consultation.Develop and present multichannel performance analyses that integrate retail, digital, media, and shopper data to identify growth opportunities and risk areas.Convert complex analytical outputs into concise, persuasive stories and recommendations for internal stakeholders and external partners.Design, build, and automate reporting, scorecards, and dashboards to track media effectiveness, campaign performance, and category dynamics.Define key business questions, scope analytical approaches, and execute ad hoc deep dives to address urgent needs.Evaluate media and marketing investments, providing insights on performance, optimization levers, and ROI across channels.Collaborate closely with cross-functional partners (merchandising, media, marketing, finance, category teams) to align insights with strategic and commercial objectives.Ensure data integrity, consistency, and reliability across all reporting sources and tools.Support strategic planning for the beverages category, including forecasting, opportunity sizing, and scenario modeling.Create and deliver executive-ready presentations and client-facing materials that influence decisions at senior levels.Top Skills & Experience RequiredMedia UnderstandingExperience analyzing media performance across digital and/or traditional channels, including measurement, attribution/ROI, and optimization.External CommunicationProven client-facing communication skills with the ability to simplify complex analytics, craft compelling data stories, and manage expectations with senior partners.Client Consulting & Advanced AnalyticsBackground in analytical consulting (e.g., marketing science, shopper analytics, category analytics, or management consulting) with a track record of recommending actionable strategies, not just reporting outcomes.Additional QualificationsBachelor's degree in Economics, Mathematics, Statistics, Computer Science, Management Science, Business Analytics, or a related quantitative discipline.3–5+ years in a quantitative or analytical role within consulting, CPG/retail, media/marketing analytics, or consumer analytics.Strong commercial acumen with the ability to connect insights to business impact and strategic decisions.Hands-on experience working with large, multidimensional datasets; basic SQL or similar query language skills preferred.High proficiency in Excel and presentation tools (e.g., PowerPoint) for building analytical models and executive-ready storytelling decks.Exposure to digital analytics, media measurement, or web/app analytics platforms (e.g., Adobe/Omniture, Google Analytics) is a plus.Comfort operating in a fast-paced, ambiguous environment, proactively defining problems and solutions.Collaborative mindset, strong intellectual curiosity, and willingness to challenge assumptions with data-backed perspectives.