American Red Cross

3 days ago


Los Angeles, United States American Red Cross Full time

* Must Reside in Los Angeles County to participate** This position supports the Regional Communications and Public Affairs department. Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms. Key Responsibilities Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response. Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews. Work with chapter and regional leadership to write and pitch local stories to local media. Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc. Write and distribute media advisories and press releases. Maintain list of subject matter experts to speak with media. Maintain media log of queries, interviews and news stories. Create and maintain media lists. Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach Qualifications Media relations education and/or experience Background in Red Cross response (training provided), branding & messaging Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples Willingness to comply with current public health and Red Cross policies



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