Senior Manager, Website Strategy

Job Description:Job Description:The Senior Manager, Website Strategy & Experience, is a leader responsible for shaping and executing our digital customer experience across all web properties as well as direct involvement in website management, analytics, and UX/UI design. The Senior Manager guides the vision and roadmap for website strategy, ensuring our platforms anticipate market trends, leverage emerging technologies, and deliver seamless, personalized experiences. The Senior Manager partners cross-functionally to deliver digital transformation, optimize customer journeys, and champion continuous improvement in web strategy and execution. This role also oversees website UX/UI design, directly managing a UX/UI Designer to ensure best-in-class user experiences.Essential Functions:Strategic Leadership: Develop and communicate a multi-year vision and roadmap for website strategy and digital customer experience, aligned with business objectives and market opportunities. Participate in and lead digital transformation initiatives, including the adoption of AI, automation, and advanced analytics to enhance customer journeys and operational efficiency. Champion innovation in website architecture, personalization, and omnichannel integration. Customer Experience & UX/UI Ownership: Collaborate with BU marketing leads on end-to-end digital customer experience across customer facing web properties, including landing page tools for marketing campaigns. Champion seamless, engaging, and personalized interactions at every touchpoint. Oversee all aspects of website UX/UI design, ensuring user-centric, accessible, and visually compelling experiences. Directly manage and develop the UX/UI Designer, providing guidance, mentorship, and performance feedback. Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences and inform strategic decisions. Manage external development team responsible for website maintenance and new feature implementation. Website Management & Futureproofing: Oversee the management, maintenance, and security of the company's websites, ensuring they are future-ready, user-friendly, accessible, and visually appealing. Evaluate and select cutting-edge platforms and partners (e.g., AI-powered personalization and search, enterprise CMS) to support growth and scalability. Lead change management efforts to ensure successful adoption of new digital tools, processes, and customer experience enhancements. Cross-Functional Collaboration: Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives and customer experience programs. Manage relationships with multiple stakeholders, coordinate with various departments, and lead website-related projects from conception to completion. SEO & Content Marketing: Develop and implement advanced SEO, AEO and GEO strategies and content marketing plans to improve website rankings, increase organic traffic, and enhance online visibility. Analytics & Reporting: Monitor and analyze website performance using advanced tools, providing regular reports and insights to inform decision-making and drive continuous improvement. Knowledge, Skills, Abilities: Strategic vision and ability to set and execute long-term digital strategies in complex organizations Proven experience collaborating across cross-functional teams Track record of driving innovation in digital customer experience, web technologies, and digital transformation Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices Expertise in UX/UI design principles, accessibility standards, and user-centered design methodologies Experience managing and developing UX/UI designers or similar creative roles Proficiency in web programs, including enterprise CMS platforms. Preferred platform experience includes Adobe Experience Manager, Google Analytics4, Google Tag Manager, Google Search Console, Salesforce, Conductor, JIRA. Strong verbal and written communication skills Detail-oriented, self-motivated, and self-directed; able to delegate, manage time, and meet deadlines for concurrent projects in a fast-paced environment Experience managing development teams and web designers Change agent with experience in leading organizational change and digital adoption Minimum Requirements: Bachelor's degree required; Master's degree preferred (e.g., Digital Marketing, Business, Technology, Communications, or related field) 8+ years of progressive experience in digital strategy, website management, customer experience leadership, or UX/UI design Experience with enterprise-level digital transformation projects Strong portfolio of successful digital innovation, customer experience, and UX/UI initiatives B2C and B2B experience preferred BraunAbility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.