Web Content And Analytics Senior Specialist

Job Description:Pay Range: $49hr - $52hrResponsibilities: Partner with the IT matrix team on strategic planning & delivery of the Technical Product (CMS/publishing platforms), and integrate web analytics tools (e.g., Adobe Analytics, Google Analytics) to support customer engagement insights. Support the Product Owner in planning and managing the product roadmap, incorporating measurement frameworks for digital initiatives. Collaborate in identifying product gaps and analytics requirements to support data-informed enhancements. Manage the building, delivery, operations, and measurement of product features. Monitor the quality, performance, and analytics data of product features in real-time; track KPIs and user behavior metrics. Perform ongoing maintenance to ensure reliability and scalability of the platform and its data tracking layers. Develop and manage the product test plan, including validating data layer specifications and tracking tags. Support User Acceptance and Regression Testing; validate analytics tagging is functioning as expected. Stay up to date with product features and emerging analytics capabilities. Provide guidance and troubleshoot web analytics tagging, site data issues, and content performance concerns. Provide basic CSS/JS support for site-specific functionality; assist in writing user stories for analytics enhancements. Recommend technology strategies and roadmaps that include measurement, reporting, and optimization capabilities. Identify opportunities for optimization based on analytics insights and customer behavior trends. Qualifications And Experience: Strong hands-on experience with Web Content Management tools, specifically Adobe Experience Manager (AEM), with a focus on front-end development. Backend experience is a plus. Experience integrating and managing web analytics tools such as Adobe Analytics, Google Analytics, or similar platforms. Experience building or authoring AEM websites and ensuring proper analytics instrumentation. Familiarity with tag management systems (e.g., Adobe Launch, Google Tag Manager). Understand Web development technologies and can debug (CSS, JS code) Support the Product Owner from a technical standpoint to ensure robust, measurable product delivery. Manage build, test & deployment processes and validate analytics implementation as part of QA/UAT. Help produce dashboards or reports to interpret website performance and content effectiveness. Build and manage effective authoring guides and training materials, including documentation of analytics best practices. Strong problem-solving and debugging skills, including analytics code/module issues. Experience using analytics insights to guide A/B testing, personalization, or content strategy decisions. Other Experience: bility to thrive in a fast-paced and dynamic work environment. Excellent attention to detail with the ability to work well under pressure. Working knowledge of Agile SDLC methodologies. bility to translate complex business needs into measurable digital KPIs. mindset for continuous improvement and innovation using data-driven decision making. Interest in becoming a thought leader in web content and analytics integration for digital platforms. Required Qualifications: Bachelor's Degree with 2-5 years of experience in web platforms with measurable marketing outcomes. Solid understanding of digital analytics, data capture strategies, and performance optimization. Proven ability to work cross-functionally in a matrixed, fast-paced environment. Familiarity with the Pharmaceutical Industry and regulated digital environments is a plus. Strong business sense and knowledge of the digital marketing and analytics landscape.