Product Marketing Lead

Position OverviewWe are seeking an experienced Product Marketing Manager/Product Analyst from a B2B manufacturing background to collaborate closely with our Product Management and Marketing teams. This role combines strategic product analysis with product marketing leadership to drive data-driven product decisions, market positioning, and business growth in the B2B manufacturing sector.Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Key ResponsibilitiesMarket & Competitive AnalysisAssess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirementsDevelop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teamsAppraise new product ideas and evaluate product line extension opportunities based on market research and performance dataConduct sales performance analysis for mature product lines to identify market-driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channelsProduct Strategy & Portfolio ManagementDetermine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teamsManage and prioritize product marketing initiatives to ensure development teams focus on the highest-value tasks and opportunitiesConduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market responseMaintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisionsCross-functional Collaboration & Launch ManagementPartner with Marketing to introduce and market new products by developing time-integrated plans coordinating sales, advertising, and production teamsCollaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablementCoordinate cross-functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositionsTranslate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teamsStrategic Content & Marketing SupportLead strategic content development aligned with product launches and go-to-market strategies across multiple distribution channelsSupport trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategiesIdentify opportunities to enhance product visibility and performance through strategic marketing initiativesWork with internal stakeholders to ensure marketing materials align with strategic positioning and market analysisAnalysis & ReportingAnalyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversionsConduct market research to identify keyword and content opportunities that support broader strategic objectivesProvide data-driven insights to leadership on product performance, market trends, and xhmxlyz competitive landscapeQualificationsRequired:Bachelor's degree in Marketing, Business, Engineering, or a related discipline3-5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilitiesProven ability to analyze complex market data and translate insights into strategic product decisionsDemonstrated experience managing successful product launches and coordinating cross-departmental collaborationStrong analytical skills with experience in market research, competitive analysis, and pricing strategiesExceptional communication, analytical, and organizational skillsProficiency in analytics tools, market research platforms, and data analysis softwarePreferred:Experience with trade show planning and event marketing coordinationKnowledge of SEO tools and content management systemsStrong collaborative skills and ability to effectively lead strategic initiatives within cross-functional teamsExperience working closely with NPD and pricing teams