Marketing Analytics Manager

Marketing Analytics ManagerLocation: Naperville, IL (Hybrid: Tuesday-Thursday in office, Monday & Friday remote)About UsWe are a people-focused organization dedicated to helping homeowners navigate the unexpected, reduce costs, and make homeownership more enjoyable. With a mission to provide reliable home solutions, we support over 1.7 million customers across the U.S. Our vision is to be the most trusted name in home solutions, ensuring that our products and services are easily accessible.As a leader in home warranty and protection services, we specialize in safeguarding homeowners from costly repairs—both inside and outside the home. Our coverage includes critical systems like plumbing, heating and cooling, appliances, electrical, and exterior utility lines. We primarily operate through partnerships with utility companies and municipalities, providing customers with seamless protection plans.We believe in fostering a workplace where diversity, equity, and inclusion are valued, and we are committed to providing a supportive, respectful, and engaging environment for our employees.About the RoleWe're looking for a Marketing Analytics Manager to join our growing team This role plays a key part in driving business growth by delivering actionable insights that enhance our marketing initiatives and campaigns.Reporting to the Head of Marketing Analytics, this role is responsible for campaign and program-level reporting, forecasting, and ad-hoc analysis to support strategic initiatives. You'll collaborate closely with teams across the organization, including Direct Mail Marketing Strategy, Commercial Finance, Data Science, and Marketing Operations.The ideal candidate is a self-starter with strong analytical skills who can communicate findings, trends, and recommendations to senior leadership and stakeholders in a clear and compelling way.What You'll DoAnalyze complex marketing data to uncover trends, diagnose challenges, and provide actionable insights to drive customer acquisition and revenue growth.Evaluate campaign performance across multiple channels, offering optimization recommendations and identifying areas for improvement.Develop and implement A/B and multivariate testing strategies to refine marketing approaches and maximize effectiveness.Contribute to strategic planning efforts and support the launch of new partnerships by providing data-driven recommendations.Build and maintain marketing performance forecasts and reports, tracking key performance indicators (KPIs) before, during, and after campaign launches.Manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines—all while maintaining attention to detail.What We're Looking ForExperience & QualificationsBachelor's degree in marketing, statistics, business, data science, or a related field (or equivalent work experience). An advanced degree is a plus.4+ years of experience in direct mail marketing analytics, modeling, and performance optimization.Strong critical thinking and problem-solving skills with the ability to translate complex data into actionable insights.Proficiency in SQL, Snowflake, Looker, and Excel (Python or R experience is a plus).Experience designing and implementing testing methodologies for marketing campaigns.Technical SkillsAdvanced proficiency in Microsoft O365 (especially Excel).Strong experience with SQL & Snowflake for data querying.Working knowledge of Looker or similar data visualization tools.Python or R coding skills (preferred but not required).Why Join Us?We offer a competitive total rewards package, including:Salary Range: $96,000 - $130,000 per year (based on experience, education, and skill set).Performance-Based Bonus: Potential for an annual bonus based on company and individual performance.Comprehensive Benefits: Medical, dental, and vision coverage, plus paid short-term and long-term disability insurance.401(k) with Company Match: 4% company match plus a 5.25% contribution (up to $7,875 annually).Generous Paid Time Off: Recharge and relax with ample vacation and personal time.Education Assistance Program: Support for continued learning and professional development.FSA/HSA Options: Flexible spending and health savings accounts.Wellness Resources: Access to health, legal, and financial wellness programs.Engaging Company Culture: Monthly town halls, employee recognition programs, and Employee Business Resource Groups (EBRGs).Key Competencies for SuccessAction-Oriented: Proactively tackles challenges and takes initiative.Creativity: Thinks outside the box to generate new ideas and solutions.Drive for Results: Consistently exceeds goals and expectations.Priority Setting: Focuses on what matters most, eliminating distractions.Problem-Solving: Uses logic and analysis to make informed decisions.Decision Quality: Balances data, experience, and judgment to make sound choices.Ready to Apply?If you're passionate about using data to drive marketing success and want to be part of a dynamic, collaborative team, we'd love to hear from youNote: We are an equal opportunity employer and make employment decisions based on business needs, job requirements, and individual qualifications. We do not accept calls or communications from external recruiters or agencies.Employment Type: Full-TimeSalary: $ 96,000.00 130,000.00 Per Year