Senior Marketing Manager

Ubiety is the creator of HomeAware, an AI-powered home awareness platform designed to deliver meaningful, real-time presence insights, so families stay informed without unnecessary alarms or intrusive surveillance.We’re looking for our first Senior Marketing Manager to help build and scale our direct-to-consumer marketing engine during a critical phase of commercialization.This is a hands-on builder role for a senior marketing generalist who wants real ownership, real impact, and a clear path to leadership.The RoleUbiety is entering its next stage of growth, launching and scaling a D2C offering alongside broader go-to-market efforts. As Senior Marketing Manager, you’ll be the right-hand partner to the SVP of Commercial, owning day-to-day D2C marketing execution while helping shape long-term marketing strategy.You’ll build programs from the ground up, roll up your sleeves across channels, and lay the foundation for a future marketing team. This role is designed to grow into a Head of Marketing position as the company scales.If you thrive in early-stage environments, enjoy ambiguity, and want to build something meaningful from 0→1, this role is for you.What You’ll OwnEnd-to-End D2C Marketing ExecutionOwn and execute across the full D2C marketing funnel: awareness → acquisition → conversion → retentionLead hands-on execution across key channels including email, social, website/digital, paid media, and product marketingTranslate product value into clear, compelling messaging that converts0 → 1 Program BuildingDesign and launch marketing programs from scratch, testing and iterating quickly with limited resourcesBuild foundational systems and processes that can scale as the company growsBalance short-term execution with long-term strategic thinkingCross-Functional Marketing LeadershipWork closely with leadership, product, and engineering to support launches, campaigns, and GTM initiativesBring customer insights and market feedback into product and commercialization discussionsPerformance & OptimizationOwn marketing performance tracking and experimentationUse data to prioritize, test, learn, and optimize without over-engineeringMake smart tradeoffs in a resource-constrained environmentExternal Resource ManagementManage freelancers, contractors, and agencies as extensions of the teamDecide what to outsource vs. build in-houseEnsure strong ROI, timelines, and quality across all external workTeam & Function GrowthHelp define the long-term vision for marketing at UbietyLay the groundwork for building and leading a future marketing teamGrow into a Head of Marketing role as the company scalesWho You AreThe Marketing GeneralistDeep, hands-on experience across the full marketing stack: email, social, website/digital, paid media, and product marketingComfortable context-switching between strategic planning and tactical executionEnergized by doing the work, not just managing itThe Startup OperatorThrives in lean, fast-moving environments with ambiguityHas built marketing programs from 0 → 1 at an early-stage startupScrappy and resourceful, finds creative solutions instead of asking for bigger budgetsThe Builder & Future LeaderThinks in systems, not just campaignsCares about building something durable and scalableMotivated by growing into a leadership role through impact and ownershipQualificationsMust-Haves7+ years of marketing experience with multi-channel expertise.Proven ownership of end-to-end D2C campaigns, from acquisition through conversion and retention2–3+ years in a startup or early-stage environmentExperience working on very small marketing teams (solo or team of 2–3)Strong hands-on execution skills across social, email, website, paid media, and product marketingNice-to-HavesExperience in IoT, hardware, or B2B SaaSExperience scaling a company from Series A to Series B+Prior experience building or leading a marketing teamComfort working closely with product and engineering teamsIn the first 12–18 months, success looks like:A repeatable D2C marketing engine driving measurable acquisition and conversionClear positioning and messaging across all customer touchpointsMarketing programs that are documented, scalable, and no longer founder-dependentA roadmap for building the next phase of the marketing teamWhat we can offer you:A real seat at the table. You’ll work directly with senior leadership and play a meaningful role in shaping Ubiety’s go-to-market strategy, not just executing against it.True ownership and autonomy. This is a role for someone who wants to take ideas from concept to execution to impact. You’ll have the freedom and responsibility to build, test, and scale what works.A clear path to leadership. This role is designed to grow. As the company scales, so can you into a Head of Marketing role based on impact, not tenure.A highly collaborative, transparent culture. We operate with openness, trust, and direct communication. You’ll have visibility into decisions, context behind priorities, and access to the people driving them.A results-driven, learning-oriented environment. We care deeply about outcomes, but we also value thoughtful experimentation, fast feedback loops, and continuous improvement.Equity ownership in a fast-growing company. You’ll share in the upside of what we’re building together.Competitive, people-first benefits.Subsidized healthcare coverageHybrid Working Schedule three days in HQ office (River North)Unlimited PTO. We trust you to deliver results, then take real time to disconnect and rechargeA team that has each other’s backs. We’re a small, tight-knit group that genuinely cares about doing great work and leveling up together along the way.