Senior Lead Account Executive and SME, Agency Partnerships
3 days ago
As a Lead Account Executive, Agency Partnerships within the Media Sales Team, you will be responsible for developing and growing agency partnerships through best-in-class customer service, management of preferred upfront partnerships and proactive Media program recommendations. Your digital media & e-commerce expertise will foster strong relationships across all Agency partners and serve as a resource to fellow Sales leads.
To be successful in this role, you will be comfortable working in a fast-paced environment and have a high standard for quality. You will bring a sense of urgency to transacting business, demonstrate confidence working in self-service platforms and responsible for keeping the organization abreast of competitive market intelligence.
This job will focus on several key initiatives:
- Collaboration and agency education across all company divisions, specifically Sales, Product Strategy & Innovation, Data Science and Product & Engineering Teams
- Partner with Sales Team to create a best-in-class process for working with agencies
- Support Account Executives and contribute to Account revenue goals
- Develop strong agency relationships to effectively engage on a daily basis
- Agency on-boarding; responsible for working with Corporate legal team for alignment on Agency T&C's and partnering with Sales Leads to uncover new agency partnership opportunities
- Remaining current on agency and advertiser expectations; digital media table stakes and industry demands
- Organizing and scheduling agency summits throughout the year
- Responsible for working with fellow AE's and AM's on developing campaign proposals and optimization recommendations
- Assist in invoice/billing issues with agencies
- Responsible for responding to agency inquiries from Kroger Precision Marketing's e-mail alias
The right person will thrive in a fast-paced environment and must possess the following:
- Minimum Bachelor's degree
- A minimum of 5+years of relevant digital media experience
- Ability to navigate agency teams and identify key influencers and champions
- Experience planning, delivering, and executing media, measurement, and creative strategy
- Advanced Excel, Power Point and managed self-servic
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