Marketing Specialist

5 days ago

Bethesda, Maryland, United States B.F. Saul Company Full time
Company Overview: Saul Centers, Inc. is a self-managed, self-administered equity real estate investment trust, formed in 1993. Saul Centers operates and manages a real estate portfolio of 61 community and neighborhood shopping center and office properties totaling approximately 9.8 million square feet of leasable area. 
Saul Centers' primary operating strategy is to continue its program of internal growth, renovations, and expansions of community and neighborhood shopping centers that primarily service the day-to-day necessities and services subsector of the overall retail market.
Job Purpose/Summary: The Marketing Specialist develops and executes marketing programs to increase visibility and traffic at Saul Centers, Inc. shopping centers. This position is responsible for the communications that publicize vacant space to real estate brokers, retail and restaurants prospects, and creates marketing materials that assist the leasing department with filling vacant spaces.  This position also provides day-to-day support to the leasing department.  Summary of Competitive Benefits & Perks:
  • Health/Medical Insurance including Dental and Vision
  • 401(k) with company match
  • Paid time off
  • Bonus/Target Incentive
  • Tuition Reimbursement
  • Complimentary usage of modern in-house fitness center
  • On-premise full-service dining center discounts
  • Discounts via the company's EAP
  • Monthly Employee Recognition Programs
  • Referral bonus
  • Pre-tax transportation options
  • Plus more
Essential Job Functions of the Marketing Specialist:
  • Marketing Coordination Responsibilities:
  • Work with the SVP of Leasing, the Director of Leasing and leasing staff in planning and coordinating all marketing events and activities (i.e., broker events, tenant grand openings and ribbon cuttings)
  • Help create new marketing and branding initiatives for all new developments and existing projects
  • Write and distribute marketing messages via social media and broadcast emails
  • Write reports detailing analysis of event effectiveness and develop solutions to improve marketing efforts
  • Partner with other departments (property management and acquisitions) on marketing initiatives to promote traffic at our shopping centers
  • Coordinate and attend ribbon cuttings and photography at events
  • Attend marketing meetings with Property Managers
  • Coordinate Saul Centers, Inc. booth and presence at ICSC Conventions (RECON and Mid-Atlantic Idea Exchange) from end to end.
  • Design and coordinate production of promotional giveaways (i.e., Visa gift cards, co-branded Starbucks cards, tech wipes, shopping bags, portable battery chargers, etc.)
  • Coordinate Tenant Retention program working with Local County Chamber of Commerce
  • Process marketing invoices including accounting for all marketing expenses and coordination of bill payment
  • Print/Web:
  • Generate and update all digital marketing related materials including marketing brochures, advertisements, banners and signage
  • Coordinate, execute and measure effectiveness of various email marketing campaigns using Constant Contact.
  • Serve as back up to Webmaster and assist in the future redesign of the Saul Centers, Inc. website
  • Social Media:
  • Work with vendors to market events at Saul Centers, Inc. shopping centers (SalesUp)
  • Create and maintain Facebook, Instagram and X pages for various shopping centers
  • Generate and post content on X
  • Leasing Responsibilities:
  • Draft written responses or replies via phone or e-mail when necessary. Response to regularly occurring requests for information
  • Retrieve information from files when needed
  • Scans, copy, fax and distribute leasing documents
  • Process invoices
  • Reconcile expenses for P-Card
  • Provide support to the leasing agents
  • Maintain media contact list
  • Provide back-up support for the paralegal and other administrative assistants
Selection Criteria of the Marketing Specialist (Possesses the following technical skills:):
  • HTML & CSS
  • Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Adobe Acrobat)
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Constant Contact (Broadcast Email program)
  • Google Analytics
  • SEO for website
  • Proficient in Social Media (Facebook, X and Instagram)
Education / Experience of the Marketing Specialist:
  • Bachelor's Degree preferred, combination of education and experience or commensurate work-related experience3-5 years of relevant experience and/or training, or equivalent combination of education and experience
  • Prior experience in a marketing role preferred
  • Ability to work autonomously on assigned tasks and be able to take direction on given assignments
Working Conditions / Physical Requirements / Travel:
  • This position is based in an office environment with prolonged periods of sitting at a desk and working on a computer.
  • Approximately 10% of travel is required.
Core Company Competencies:
  • Excellence: Demonstrates a commitment to continuous improvement, innovation, and achieving the highest possible standards for performance.
  • Ethics: Demonstrates a commitment to integrity, peer respect, and fairness. Continuously demonstrates a strong work ethic by exhibiting an indisputable drive to get the job done.
  • Results: Consistently going above and beyond to deliver exceptional results and value for the team and the organization.
$62,000 - $73,000 a year The actual base pay offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, years of relevant experience, distinctive skills, level of education attained, certifications or other professional licenses held.  Base pay is one component of Saul Centers Inc. total compensation package, which also includes access to or eligibility for healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, basic life insurance, bonus plans and more. 
Saul Centers, Inc. is proud to be an equal opportunity workplace. We foster an environment that recognizes employees' unique skillsets and ensure that all employees have an equal opportunity to grow and advance.
If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected] or Equal Opportunity Employer/Veterans/Disabled We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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