Associate Manager, Marketing

Job Classification:

Marketing & Communications - Marketing

Prudential Individual Life Insurance is seeking an Associate Project Manager to support the strategic planning and execution of various Marketing initiatives. This will include ILI product launches, campaigns, communications, promotional efforts, as well as inventory management. This position will be critical to help drive growth and achieve business goals.

The ideal candidate will have a strong background in Project Management, identify as a self-starter with a business owner's mentality, and be focused on delivering on business goals and priorities. The candidate will be well-versed in developing project plans, timelines, and manage delivery of marketing material from inception through completion.

This will be a hybrid role based out of Newark, NJ or Hartford, CT and requires your on-site presence on a reoccurring basis as determined by your business.

Key responsibilities for this role include:

• Partnering with marketing and business partners to develop high quality marketing campaigns and content with on-time delivery,
• Evaluating workload capacity, prioritizing tasks and negotiating timelines to flex and adapt to shifting needs,
• Paying great attention to detail, time management and finishing skills to timelines and quality expectations,
• Working as part of an agile team leading a variety of projects in a fast-paced, collaborative environment, and
• Building product and industry acumen while demonstrating a passion for providing solutions to key audiences.

Key Responsibilities:

• Manage the development and production of marketing materials on time and on budget through oversight of projects; This includes overseeing assets through Subject Matter Expert and Compliance reviews, ensuring quality and adherence to internal standards and external regulations.
• Manage detailed project plans from strategy/launch to execution/optimizations, assembling the right stakeholders for collaboration, support and approvals using the Workfront platform.
• Collaborate with Marketing Strategists and Pod teammates, to contribute to strategic planning and story development.
• Contribute to global prioritization and capacity management, anticipating and resolving cross-project impacts.
• Proactively look for opportunities to improve on process efficiencies through the lens of business needs.
• Serves as point of contact for project status and information.
• Review, proof, and edit draft communication materials, presentations and assigned marketing for accuracy and to maintain unified message points.
• Review, manage and communicate firm specific marketing material approvals
• Other duties as assigned.

What You'll Need:

• Minimum of 5 years in marketing/communications project management, preferably in the insurance and financial services industry. Internal candidates will be considered that don't meet this requirement if they can demonstrate strong life insurance and distribution acumen with a desire to move into a marketing career.
• Demonstrated ability to manage multiple medium and complex projects simultaneously and prioritize effectively.
• Strong relationship-building skills, with a proven track record of collaborating on project delivery.
• Excellent problem-solving skills, attention to detail, and ability to learn new information and build relationships quickly.
• Strong verbal and written communication skills, with experience in product, channel, or consumer marketing a plus.
• Experience with Microsoft Excel, Lists and high degree of comfort with learning new tools including AI
• Experience working with life insurance distribution and managing firm approvals is a plus.
• Self-directed and proactive – needing little to no monitoring to ensure delivery
• Problem solver with a critical eye for detail and opportunities for improved efficiency or to use modern marketing tools.
• Time management and workflow skills, including proficiency using WorkFront
• Strong focus on the success of the team.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $92,400.00 to $137, Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit

Work Life Balance | Prudential Careers.

Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.

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