sales associate
1 week ago
Car Sales - Summary
Sells/leases new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.
Car Sales - Essential Duties
- Sells and delivers a minimum number of vehicles per month.
- Know the mission statement
- Understand and know the " Road to the Sale"
- Always have the Murphy Clipboard and approved documents on the clipboard
- Assist with 2nd delivery process
- Must wear Murphy Auto Group approved attire
- Writes complete sales orders and processes paperwork in accordance with dealership policies.
- Utilizes dealership sales control and follow-up systems.
- Attends product and sales training courses as requested by the sales manager.
- Keeps up to date on new products and services within the industry.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Maintains a prospect development system.
- Conducts business in an ethical and professional manner.
- Satisfies the transportation needs of vehicle purchasers.
- Approaches, greets, and helps or direction to any customer who enters the dealership showroom or sales lot.
- Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
- Explains fully product performance, application and benefits to prospects.
- Describes all optional equipment available for customer purchase.
- Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
- Exhibits a high level of commitment to customer satisfaction.
- Knows and understands the federal, state, and local laws which govern retail automobile sales.
- Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
- Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
- Knows and understands equity and values and can explain depreciation to the customer.
- Ensures that the sales manager has an opportunity to meet each customer.
- Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title etc.).
- Prepares sold vehicles for customer delivery prior to customer arrival.
- Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty and paperwork.
- Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
- Schedules first service appointment.
- Follow up on all post-delivery items, tag/title work, "we-owes" and special requests to be sure that all customer expectations are met.
- Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.
- Attends sales meetings.
- Maintains professional appearance.
- Other tasks as assigned.
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