Field Sales Representative

PranaSleep
(established in 2004) is a family-owned luxury mattress manufacturer affiliated with the reputable sleep specialty retailer, City Mattress. We have been in the mattress industry since 1964, and we proudly serve our communities and our customers with quality products and the highest standards of service.

Why PranaSleep?
At PranaSleep, our core values — High Performance, Customer-Centricity, Trust, and Teamwork — define who we are and how we operate. We hold ourselves to the highest standards, striving for excellence in everything we do while keeping our customers at the heart of every decision.

Wait, there's more…

• Low turnover rate of 8% (compared to sector average of 20%*)
• Average tenure of over 7 years, more than double the industry average
• Growth is the norm - Our CEO started in the warehouse in his teen years and worked his way up
• We have an atmosphere of open and effective communication
• We are brilliant at the basics and have a lets-get-it-done-together culture

Job Summary:
PranaSleep is seeking a high-impact Field Sales Representative to drive retail performance across assigned territories through training, merchandising execution, coaching, and service support. This role operates in close partnership with the PranaSleep Account Executive and is directly accountable for increasing in-territory revenue and retail success.

The Field Sales Rep serves as a field operator, brand ambassador, and retail trainer—bringing PranaSleep's artisan craftsmanship, premium materials, and uncompromising quality to life on the sales floor. This role exists to translate brand excellence into measurable retail performance.

At PranaSleep, we don't just make mattresses—we craft sleep sanctuaries. As a Field Sales Rep, you ensure that every in-store interaction reflects the care, intention, and integrity behind every product we create.

Territory & Travel Expectations

• Territory-based, multi-door, multi-environment role
• Ideally located in Florida, Georgia, Ohio, or New York (open to other U.S. locations)
• Up to 75% travel required

Key Performance Outcomes

Success in this role is measured by revenue growth and retail partner satisfaction. Key indicators include:

• Increased Average Unit Selling Price (AUSP) and conversion
• Improved sell-through and door productivity
• Stronger retail associate advocacy and product confidence
• Reduced service friction and improved customer satisfaction

Essential Duties & Responsibilities

Revenue Through Retail Partnerships

• Drive top-line growth through in-store training, execution, and performance coaching
• Partner closely with the Account Executive to identify growth opportunities and remove sales barriers
• Analyze store-level insights and translate them into actionable recommendations that improve productivity

Training & Coaching

• Understand each retailer's sales process and merchandising philosophy and work within it
• Deliver high-impact product, sleep system, and selling-skills training that brings PranaSleep's story to life
• Coach store teams to influence behavior change—not just deliver presentations—so they become authentic advocates for restorative, transformative sleep
• Build long-term associate advocacy for PranaSleep's premium offerings by helping them understand the soul of the brand and the science of sleep

Merchandising & In-Store Execution

• Ensure merchandising standards reflect PranaSleep's premium brand and design ethos
• Optimize floor presence through strategic placement, storytelling, and presentation
• Identify gaps and opportunities in assortment, merchandising, and positioning to support AUSP growth

Account Performance Support

• Coach store leaders on performance drivers and selling strategies rooted in PranaSleep's philosophy of quality over quantity
• Support new door launches, resets, and key promotional events with precision and pride
• Serve as a trusted retail partner focused on retail success, brand integrity, and long-term relationships

Service & Post-Purchase Experience

• Support service and warranty resolutions in partnership with internal teams
• Treat every service interaction as an opportunity to deepen retailer and consumer trust
• Ensure post-purchase experiences reinforce that PranaSleep will always stand behind our craft, our products, our retail partners and their consumers.

Qualifications & Professional Profile

Required Experience

• Proven success in retail sales, preferably in furniture or mattress environments
• Strong understanding of in-store selling dynamics and customer engagement
• Willingness and ability to travel extensively (up to 75%)

Preferred Experience

• Wholesale, field training, or field merchandising experience
• Experience managing multi-door territories with strong route planning and cadence
• Familiarity with CRM or ERP systems

Core Competencies

• Ability to influence without authority
• Comfortable training, coaching, and developing others
• Strong analytical mindset with the ability to turn insights into action
• Organized, disciplined, and self-directed in the field
• Strong time and territory management skills

Professional Attributes

• Revenue-driven with a partnership-first mindset
• Pride in craftsmanship, quality, and execution excellence
• Open to feedback and continuous growth
• Understands how training, merchandising, and service impact both retailer and manufacturer
• Passionate about sleep and premium consumer experiences

Benefits:

• Trusted family owned company in business for 60 years
• Competitive compensation package
• Medical, Vision, Dental insurance
• Basic and supplemental Life insurance
• 401K
• Flexible Spending Account
• Health Savings Account
• Paid vacation and PTO
• Parental leave
• Wellness incentive program
• Employee discount program on merchandise
• Referral bonus program