Group Sales Manager

Group Sales Manager

Salary Range: $85-95k

Company Description:

Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people's lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth.

Our Guiding Principles:

Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment

Job Description

What You Will Accomplish

Join the launch team of a distinctive independent lifestyle luxury hotel, where you will have a direct impact on shaping the commercial foundation and brand legacy. As the Pre-Opening Group Sales Manager, you will drive the group sales strategy in the lead-up to opening, cultivating long-lead business from corporate, association, and incentive segments. This role requires a strategic thinker and proactive seller who thrives in an entrepreneurial, high-touch environment and is passionate about independent hospitality.

Key Responsibilities:

Strategic Sales Development

• Proactively identify, pursue, and secure new group business opportunities from corporate, incentive, and lifestyle-aligned accounts to build a solid base for opening and beyond.
• Leverage your industry network and develop strategic relationships to drive brand visibility in key domestic and international feeder markets.
• Interpret market trends, customer behavior, and competitive activity to inform go-to-market sales strategies specific to an independent luxury positioning.

Client Relationship Management

• Build and maintain long-term, high-value client relationships, providing personalized solutions and consistent communication reflective of an independent hotel's bespoke approach.
• Represent the hotel at industry trade shows, client events, site visits, and sales missions, positioning the property as a distinct, high-touch luxury experience.
• Plan and execute familiarization trips (FAMs) and pre-opening presentations that convey the hotel's vision, design, and service philosophy.

Sales Execution & Collaboration

• Respond to RFPs with tailored proposals that align with both client goals and the hotel's service capabilities.
• Collaborate with revenue, marketing, and operations teams to translate client needs into deliverable programs, ensuring alignment across departments.
• Support the development of sales tools, branded assets, and pipeline reports during the pre-opening phase.

Pre-Opening Contribution

• Contribute to the creation of pre-opening sales processes, standard operating procedures (SOPs), and CRM data structure.
• Attend internal business planning, revenue strategy, and training sessions to ensure commercial readiness on opening day.
• Maintain accurate and timely client and prospect data in CRM platforms (Delphi/FDC, Opera, or equivalent).

What You Will Bring

• Bachelor's degree in hospitality, business, or related field preferred; equivalent relevant experience will be considered.
• 2 or more years of group sales experience in an independent or luxury lifestyle hotel setting; pre-opening experience is a strong advantage.
• Demonstrated ability to generate leads, close contracts, and exceed group room night goals.
• Skilled in consultative sales, client storytelling, and creating unique proposals that speak to independent hotel differentiators.
• High proficiency in CRM platforms, Microsoft Office Suite, and hotel sales reporting tools.
• Excellent communication, negotiation, and organizational skills.
• Self-starter with a high degree of ownership, flexibility, and creativity.
• Ability and willingness to travel to attend client meetings, events, and key industry functions.
• Ability to develop and maintain effective sale processes designed to attain maximum revenue while ensuring adherence to established operating criteria.
• Strong knowledge of sales techniques with strong skills and ability to negotiate and close sales.
• Requires ability to determine needs of customers and persuasively present sales options through verbal face-to-face and telephone interactions. Must be able to create and effectively provide sales presentations and materials to potential customers. Contacts sometimes contain confidential/sensitive information so requires ability to use discretion. Must demonstrate positive attitude and professional demeanor. Requires strong communication and interpersonal skills and commitment to a high level of guest satisfaction.

(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.